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Ad Impact Analyst (Media Experience Preferred)

Company: Aquent
Location: Burbank
Posted on: March 23, 2020

Job Description:


Location:

New York City

Job Terms:

Project

Salary:

DOE

Start date:

03/09/2020

Posted By:

Katie Denfeld

Date:

02/20/2020


Job Description:

Aquent's client, a leading Media & Entertainment company in New York City, is looking for a new Ad Impact Analyst to join their team to support their Sports & Olympics coverage! This role will specifically be responsible for reporting performance evaluations of advertiser campaigns and providing insights into how the company delivered on client goals.

Day to Day Responsibilities:



  • Interact with internal clients, advertisers, agencies and vendors to assist in the development and execution of research plans
  • Pull data from syndicated research tools and data files from vendors to gather insights about campaign performance
  • Create advertiser campaign recap reports that communicate insights in visually compelling formats
  • Work with senior Research management in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to campaign measurement

    Skills Needed for the Job:



    • Minimum of two years in media research with a broadcast or cable network, digital entertainment company, advertising agency, media research provider or data analytics firm
    • Experience with syndicated media research tools with a focus on cross platform measurement, including Nielsen systems, comScore, TV Brand Effect, ListenFirst, Nielsen Social, and YouGov
    • Knowledge of qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs
    • Ability to distill data from a variety of sources into articulate, clear and actionable data-driven narratives, insights and recommendations
    • Prior experience with Lake 5 is a plus
    • Strategic thinker with a deep interest in sports, media, analytics and/or marketing




Keywords: Aquent, Burbank , Ad Impact Analyst (Media Experience Preferred), Advertising , Burbank, California

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