Social Media Copywriter & Researcher
Company: Cypress HCM
Location: Burbank
Posted on: February 20, 2021
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Job Description:
This role is heavily focused on copywriting. You will be
responsible for crafting compelling social copy for the brand
handles, while maintaining a consistent voice and tone. Staying on
top of what's trending and being able to incorporate the latest
internet slang into your copy is crucial. This position will also
research and compile clips and imagery for social video and turnkey
creative. This role requires someone who loves to copywrite, is
hyper-organized, and passionate about immersing themselves in the
television and social media landscape. This is an over-the-top
subscription streaming video on-demand service. It offers original
content, content newly aired on the company's broadcast properties,
and content from the company library, along with live streams of
the local company affiliate's main channel.Responsibilities:Your
Day-to-Day:* Social Copywriting* Writing and editing engaging
social copy for the brand accounts across Facebook, Instagram,
Twitter, and other platforms as needed* Ensuring all social copy
adheres to a consistent voice and tone that's authentic and
relatable* Adept at "speaking internet" and able to identify social
trends and implement them into your copywriting* Monitor mentions
and assists in gathering sentiment and performance feedback on
posts* Assist with community management and engaging with fans to
stimulate further conversation* Research* Watch/scan shows from the
company's portfolio and identifies relevant clips and moments for
social video and turnkey creative* Manage and update clip research
documents and spreadsheets of social holidays, content additions,
and programming milestones* Assist with asset requests,
procurement, and storage* Conduct independent brainstorming to
create content that aligns with established strategies* Research
current social media trends, tactics, and new product
featuresRequirements:What you bring to the team: * Minimum 2 years
of social media copywriting experience, preferably in the
entertainment* Strong copywriting skills and an adaptable writing
and content style for a range of genres* Must be detail-oriented
and a stickler for grammar and consistency invoice* Deep
understanding of publishing on various social platforms and nuances
of the end-user experience on each* Ability to identify common
trends and connective tissue among the programming available*
Mastery of Excel and/or Google Sheets and PowerPoint and/or Google
Slides* Passion for entertainment and a television/pop culture
junkieYou might also have:* Examples of work or portfolio* Prior
experience working in the entertainment industry or agency* Basic
graphic design experience or photo/video editing experience* Degree
in communications, journalism, or related field
Keywords: Cypress HCM, Burbank , Social Media Copywriter & Researcher, Advertising , Burbank, California
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