Social Media Copywriter & Researcher

Company: Cypress HCM
Location: Burbank
Posted on: February 20, 2021

Job Description:

This role is heavily focused on copywriting. You will be responsible for crafting compelling social copy for the brand handles, while maintaining a consistent voice and tone. Staying on top of what's trending and being able to incorporate the latest internet slang into your copy is crucial. This position will also research and compile clips and imagery for social video and turnkey creative. This role requires someone who loves to copywrite, is hyper-organized, and passionate about immersing themselves in the television and social media landscape. This is an over-the-top subscription streaming video on-demand service. It offers original content, content newly aired on the company's broadcast properties, and content from the company library, along with live streams of the local company affiliate's main channel.Responsibilities:Your Day-to-Day:* Social Copywriting* Writing and editing engaging social copy for the brand accounts across Facebook, Instagram, Twitter, and other platforms as needed* Ensuring all social copy adheres to a consistent voice and tone that's authentic and relatable* Adept at "speaking internet" and able to identify social trends and implement them into your copywriting* Monitor mentions and assists in gathering sentiment and performance feedback on posts* Assist with community management and engaging with fans to stimulate further conversation* Research* Watch/scan shows from the company's portfolio and identifies relevant clips and moments for social video and turnkey creative* Manage and update clip research documents and spreadsheets of social holidays, content additions, and programming milestones* Assist with asset requests, procurement, and storage* Conduct independent brainstorming to create content that aligns with established strategies* Research current social media trends, tactics, and new product featuresRequirements:What you bring to the team: * Minimum 2 years of social media copywriting experience, preferably in the entertainment* Strong copywriting skills and an adaptable writing and content style for a range of genres* Must be detail-oriented and a stickler for grammar and consistency invoice* Deep understanding of publishing on various social platforms and nuances of the end-user experience on each* Ability to identify common trends and connective tissue among the programming available* Mastery of Excel and/or Google Sheets and PowerPoint and/or Google Slides* Passion for entertainment and a television/pop culture junkieYou might also have:* Examples of work or portfolio* Prior experience working in the entertainment industry or agency* Basic graphic design experience or photo/video editing experience* Degree in communications, journalism, or related field

Keywords: Cypress HCM, Burbank , Social Media Copywriter & Researcher, Advertising , Burbank, California