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Senior Marketing Analyst

Company: Harnham
Location: Burbank
Posted on: February 20, 2021

Job Description:

Manager of Data & Insights Entertainment Company12 month contract (potential to convert to full-time)Los Angeles, LA$40 - $65 /HOUR - Varying on ExperienceIf you have a strong business acumen combined with technical skillset this is a great role for you to get in the door at an amazing company.THE ROLE:In this role you will be working with various teams supporting strategic initiatives for the networks. This is a highly visible role that will work closely with multiple levels of leadership within the entertainment group. RESPONSIBILITIES* Provide business analysis and insights on new growth opportunities in digital media with a focus on digital advertising, consumer products, and digital video streaming in broadcasting, cable, film, news and, sports* Partner closely with digital strategy, finance & business development team to gather requirements. Build models to analyze ROI on TV content licensing deals and guild / residual / participant cost models for various levels of content exploitation* Create predictive models to support various digital TV entertainment forecasts and financial budgets including detailed forecasting of digital video metrics by series, season and episode, video starts, view-through, segment starts, minutes watched, ad impressions and average unique viewers* Lead the build out of standardized reporting for multiple groups within the organization. Create requirements for new data sources and ETL for new reports. Help QA and ensure business definitions are accurate. SKILLS AND EXPERIENCE* Strong SQL skills * Strong Business acumen and communication skills* Data visualization using Tableau or equivalent tool* Data manipulation skills with Python and R is a plusHOW TO APPLY:Please register your interest by sending your CV to Charles Austin at Harnham via the Apply link on this page.

Keywords: Harnham, Burbank , Senior Marketing Analyst, Advertising , Burbank, California

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