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Marketing Manager

Company: Onward Play
Location: Burbank
Posted on: November 15, 2022

Job Description:

Our client, an entertainment company, is looking for a Marketing Manager to join the Marketing team.

  • Leads brand and product marketing strategy/activity across assigned licensed titles within the Games and Interactive Experiences global portfolio by partnering with licensees to deliver world-class campaigns.
  • Own a significant portfolio of mobile and console games within the Games and Interactive Experiences business and manage a team to help each licensee successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation - all grounded in a consumer-centric integrated marketing approach.
  • Play an integral role in overseeing brand initiatives to build the Games brand, managing portfolio-wide marketing campaigns, and delivering processes/solutions that enable our team to deliver growth at scale.
  • Own and manage a line of business within the global Games and Interactive Experiences portfolio and ensure the successful launch and live operations of priority titles in partnership with licensees and internal partners
  • Act as a thought partner and day-to-day lead with licensees in reviewing marketing materials, providing insightful and strategic guidance/feedback, and managing/approving go-to-market plans, creative assets, and marketing activations
  • Provide category thought leadership with licensees and guide them strategically across all facets of brand management, product marketing, user acquisition, and social/community activities (inclusive of market research, consumer insights, product positioning, messaging, creative, promotions, distribution, etc.) to elevate products and campaigns
  • Be a strong brand steward for umbrella of brands, especially in providing guidance/feedback to licensees to deliver on-brand marketing and creative executions that are both innovative and differentiated, while remaining true to the product
  • Leverage quantitative and qualitative insights with licensees to identify market opportunities that inform and help shape player personas/target audiences, positioning, go-to-market plans, creative development, and campaign activations
  • Maintain knowledge of industry trends, competitive market, business opportunities, etc.
  • Analyze performance of marketing campaigns with licensees regularly to identify areas of optimization and make actionable recommendations
  • Implement industry best practices with licensees and strive to uphold benchmarks across all marketing campaigns
  • Create and deliver on innovative and performance driven Marketing campaigns that extend reach, increase awareness, and result in meaningful brand deposits
  • Cultivate strong relationships with licensees to facilitate communication and collaboration
  • Serve as the internal brand champion for licensees to help garner support for plans across company
  • Partner closely with internal cross-functional teams (Production, PR, Franchise, Legal and more) to leverage their expertise throughout all stages of product development and to ensure alignment and consensus for a successful launch and/or continued live operations
  • Collaborate with regional teams to implement global strategy via impactful local campaigns
  • Present marketing updates to Executives and broader Games and Franchise Teams
  • Create marketing pitch decks, presentation materials, internal plans, and post-mortems
  • Lead and mentor a team to achieve professional and personal developmental goalsMusts:
    • 7+ years of experience in Marketing (preferably product marketing), combined with 4+ years of working in Online/Media Entertainment (preferably within the gaming industry) and 3+ years of managing direct report(s)
    • Goal-oriented strategic/creative thinker with a proven track record of taking ownership and driving results
    • Demonstrated success in several areas of marketing, including brand management, product marketing, digital marketing, user acquisition, and social/community
    • Excellent analytical skills; ability to translate qualitative/quantitative data into actionable insights that drive results
    • Outstanding interpersonal skills; ability to influence, collaborate, and "sell" strategies to a wide audience set
    • Have a strong understanding of industry insights, standard benchmark KPIs, and best practices
    • Resourceful problem-solver with a can-do attitude; works well under pressure
    • You are a rock-star marketer, influential presence, inspirational leader, and outstanding collaborator
    • A keen eye for creative; ability to bring creative strategy to life in execution
    • Highly organized, detail-oriented project manager; ability to multi-task and prioritize
    • Excellent written, verbal, and presentation skills; knows how to tell a story in a compelling way
    • Motivational leader with proven ability to inspire a team to learn/grow and deliver results
    • Working knowledge of 3rd party tools used to source app market data and competitive insights
    • Proficiency in Keynote/PowerPoint; the ability to craft a narrative visuallyPluses:
      • Passion for the entertainment industry with a focus on interactive and gaming strongly preferred
      • MBA

Keywords: Onward Play, Burbank , Marketing Manager, Advertising , Burbank, California

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