Vice President, Product Marketing

Company: Entertainment Partners
Location: Burbank
Posted on: January 16, 2023

Job Description:

Entertainment Partners is a leading production partner in the entertainment industry who strives to create an environment where diversity, equity, and inclusion are a part of who we are. For us to be client first, we must also be employee first.
At Entertainment Partners, we believe that:
It starts with us. We are committed to looking internally and building a foundation to establish and sustain an inclusive and diverse environment. We recognize and honor the importance of building relationships within our communities and with each other.
Innovation is built through creating a safe environment where empathy, compassion and inclusion are present and where employees feel open to share their ideas and perspectives.
We recognize that diversity is a foundation and make a commitment to fostering an environment in which people of diverse professional and personal backgrounds and experiences feel seen and where a climate of benevolence is cultivated.
We help to power Oscar-winning films, Emmy-winning shows, and Clio-winning commercials. Feel the satisfaction of doing work that directly impacts the most exciting industry in the world. EP is poised to redefine and evolve the back-office processes of the entertainment community with security at the core of what we do.
Are you looking for the next opportunity to revolutionize an industry? If so....
We are looking for a Vice President of Product Marketing, who will be a key member of the Marketing Leadership team, driving the marketing of Entertainment Partners' solutions and products to the entertainment industry. You will be directly responsible for driving audience and market segmentation, persona development, product positioning, product and audience messaging, thought leadership in support of EP products and solutions, and competitor differentiation. You will partner with business development and account management to promote existing and new products to clients through strategic product planning with the objective of accelerating growth, driving user satisfaction and promoting the EP brand. You will be responsible for identifying new segments, new routes to market and client trends. You will serve as the primary liaison between product development, product management, product strategy, marketing, communications, business development, and client experience to ensure the achievement of business, market share and revenue goals and objectives.
KEY RESPONSIBILITIES

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• Assume end-to-end ownership of product marketing (both strategic vision and tactical execution) for multiple rapidly growing SaaS solutions, including defining the vision and strategy of the Product Marketing team
  
• Lead the development, planning and execution of multi-year, segment and persona driven product marketing strategies (e.g., market analysis, product---positioning, adoption, up-sell, renewal, lifetime value, etc.) created from deep client insights
  
• Work closely with Product Management team to help drive the product launch and go-to-market strategy for new product features. Work closely with Account Managers, Business Development team and engineers, and enable them to effectively position our products and solutions and differentiate our offerings from our competition
  
• Partner with digital and go-to-market global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers
  
• Conduct competitive research to better understand the market and market segments, and implement communications strategy for differentiation
  
• Identify target audience(s) and persona development for all products and solutions
  
• Prioritize high impact market segments based on opportunity and alignment of business objectives
  
• Own product launch campaigns and initiatives, including insights-based positioning, messaging and tactics to drive awareness & adoption (website, PR, blog, email, social, in-product messaging, paid channels, videos, customer testimonials, white papers, etc.)
  
• Clearly and persuasively communicate EP's vision and unique product positioning and benefits to a varied set of audiences including internal teams and clients
  
• Develop and position EP's products as a comprehensive solution to meet the needs of EP's clients
  
• As a key member of EP's marketing leadership team, actively participate in shaping the continued evolution of EP's marketing organization and provide input on the growth of the business and align revenue strategy with overall company objectives
  
• Keep company and marketing organization up to date on market trends and market landscape.
  
• Meet or exceed annual financial targets including revenue, gross margin, and departmental expense targets
  
• Recruit exceptional talent, grow and develop high performing teams and provide ongoing coaching and performance feedback to team based on company KPIs
  
• Collaborate cross-functionally to drive cohesive, high impact product launch implementation
  
• Work with internal Marketing & Communications team to create unique and differentiated thought leadership and market development plans, materials, and external facing messaging
  
• Work with Business Development to ensure team success including sales pitch decks, objection handlers, and more
  
• Work with Engineering to shape the product roadmap & implement tight feedback cycles between our clients and the product team
  
• Additional duties as assigned
  
  JOB REQUIRMENTS / QUALIFICATIONS NEEDED
  
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  • 10+ years' experience in the product marketing and management discipline, leading global product marketing strategy across all marketing channels, ideally with a background in technology, data, or financial services in the SaaS B2B setting
    
  • Prior experience preferred in product management, strategy, e-commerce, subscription services, and B2C product marketing
    
  • Demonstrated record of success in designing the strategy and leading the execution of multiple successful marketing programs, at a high growth company with multiple product lines, regions, and distribution channels. Thorough understanding of product marketing processes and operations
    
  • Ideal candidate will have experience working with data driven solutions marketing to executives, managers and users
    
  • Master of Business Administration (MBA) preferred, or industry/job experience equivalent -
    
  • 5+ years management experience (leading multiple client facing teams) -
    
  • Must have demonstrated effective collaboration and coalition building in matrixed or highly cross-functional business settings across technical and non-technical teams
    
  • Strong understanding, experience and knowledge of the entertainment technology needs preferred
    
  • Experience leading and executing substantive competitive analysis
    
  • Experience conducting pricing analysis and managing pricing strategy
    
  • Proven history of meeting and exceeding performance goals
    
  • Strong analytical skills, ability to tie detailed analysis and data-driven recommendations to larger strategy with an in depth understanding of market conditions, customer needs and competitive offerings desired
    
  • Working knowledge of complex sales cycles and ability to navigate the sales process with multiple stakeholders and decision makers with positive results
    
  • Strategic thinker with ability to synthesize competitive trends, market data, and customer insights into a plan of action
    
  • Comfortable with ambiguity and change
    
  • Exceptional judgment and decision-making skills. Able to weigh multiple, sometimes conflicting points-of-view and drive a decision
    
  • Ability to collaborate and influence, and also be a team player
    
  • Ability to manage and plan at both the strategic and operational levels and to consistently meet or exceed planned objectives
    
  • Highly creative with ability to generate ideas and execute against them
    
  • Articulate and very skilled at telling a written or visual story in a simple straightforward way
    
  • General knowledge of motion picture and television productions as well as production management
    
  • Proficient within MS Office Suite (Word/Excel/PowerPoint) and familiar with Salesforce and Sharepoint
    
    As full-time EP Employee you will be eligible to receive our amazing benefits package that include healthcare, dental, and vision coverage.
    Other benefits and perks included are:
    
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    • 401(k) retirement savings plan and company match
      
    • Paid holidays, vacation time, and sick time
      
    • Participation in company equity plans
      
    • Employee Assistance Program, mental health and wellness programs
      
    • Training and development
      
    • Possibility of hybrid/flexible/schedules
      
    • Annual bonus and merit reviews
      
      The annual salary range for this position is $185,800-$216,000 and will be -commensurate with experience related to the position.

Keywords: Entertainment Partners, Burbank , Vice President, Product Marketing, Advertising , Burbank, California