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Head of Marketing (Payments/Fintech)

Company: PayEngine
Location: Burbank
Posted on: March 11, 2023

Job Description:

We are looking for a Head of Marketing who'll lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you're a skilled Marketing strategist, able to inspire your team members, we'd like to meet you. Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.Responsibilities

  • Lead generation for sales teams
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor and report on team goals
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives
    • Analyze web traffic metrics and suggest solutions to boost web presence
    • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
    • Build strong clients relationships through social media interaction
    • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
    • Identify advertising needs
      • Research industry-related topics (combining online sources, interviews and studies)
      • Write clear marketing copy to promote our products/services
      • Proofread and edit blog posts before publication
        • Research industry-related topics
        • Prepare well-structured drafts using digital publishing platforms
        • Interview industry professionals and incorporate their views in blog posts
        • Promote content on social networks and monitor engagement (e.g. comments and shares)
        • Tradeshow conference planning
          • Work experience as Head of Marketing or VP Marketing, preferably within our industry
          • Experience running successful marketing campaigns
          • Solid knowledge of web analytics and Google Adwords
          • Experience with CRM software
          • Leadership skills with the ability to set and prioritize goals
          • Analytical mind
            • Familiarity with SEO/SEM and Google Analytics
            • Understanding of web design
            • In-depth knowledge of CRM software and Content Management Systems
            • Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
              • Hands on experience with online marketing tools and practices
              • Strong analytical and project management skills
                • Hands-on experience with Content Management Systems (e.g. WordPress)
                • Excellent writing and editing skills in English
                  • 100% covered Health Care Plan (Medical, Dental & Vision)
                  • Flexible/Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
                  • Stock Option Plan

Keywords: PayEngine, Burbank , Head of Marketing (Payments/Fintech), Advertising , Burbank, California

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