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VP of Retail Marketing & Brand Development

Company: Entertainment / Broadcasting, Burbank, CA
Location: Burbank
Posted on: March 18, 2019

Job Description:

Company is looking for an enthusiastic, strategic individual to lead our ad product strategy and development efforts. The VP, Digital Advertising Product will further accelerate our digital advertising growth by developing and bringing to market innovative new advertising products for CNN.com, CNN Business and Great Big Story. We are looking for a creative thinker with deep project management experience to lead a team of skilled ad product managers. In addition to strong management skills, the ideal candidate should have experience collaborating with ad operations, marketing, engineering, etc. and demonstrate an ability to drive revenue through interaction with a global sales team. This is an ideal position for a candidate with extensive experience concepting and developing ad products within an exciting and dynamic organization. This position is based in New York.

Key Responsibilities:
- Set and clearly articulate a vision for CNN's digital ad experience on and off platform, drawing on a strong command of our metrics and goals
- Deeply understand ad product landscape and technology in order to deliver products that exceed quality, performance, and revenue expectations
- Partner with multidisciplinary teams to track and manage projects timely and effectively
- Collaborate with sales and strategy teams to understand market specific needs and communicate those needs clearly to our design, and technology partners in an actionable manner
- Work closely with vendors to understand revenue and growth opportunity, deeply understand integration and development requirements, and communicate timelines and associated risks and dependencies
- Establish and facilitate feedback loop for the digital product roadmap that integrates the strategic objectives defined domestically with input collected from international stakeholders
- Cultivate deep relationships with top-level agency management in order to drive development of our video, programmatic, display, social and content advertising products

Qualifications:
- 10+ years of digital media and/or product management experience
- Proficiency in developing innovative integrated advertising products across all platforms
- A strong bias toward action and can break down complex problems into steps that drive product development
- Skilled manager with experience setting up processes for project intake and monitoring of and reporting on product health and success
- Excellent influencing skills and a proven collaborator; ability to work successfully with both direct and indirect teams across the organization
- Strong analytical and quantitative skills; ability to use data to back up assumptions & feature concepts
- Deep understanding of technology and the latest trends in the digital space
- Empathy for our users, a high level of integrity
- Have a real passion for user experience, and do everything from user research to working closely with designers to craft an amazing experience
- Experience and demonstrated ability in understanding and discussing technical concepts and trade-offs

Keywords: Entertainment / Broadcasting, Burbank, CA, Burbank , VP of Retail Marketing & Brand Development, Advertising , Burbank, California

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