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Field Marketing Manager

Company: Avid Technology
Location: Burbank
Posted on: July 8, 2019

Job Description:

Field Marketing Manager
Key Responsibilities:

* Plan, manage, and own the execution of field marketing events and programs in North America

* Event management for initiatives including but not limited too- tradeshows, customer facing events, webinars, conferences, round tables, dinners etc.

* Execute on strong event communications including event landing pages, pre-and post-event follow up, social, etc. in Marketo

* Accountable for end-to-end execution of all regional events, managing regional field events, venues, budget, spend, logistics, staffing, etc.

* Support the Sales team with the ability to see the big picture and align sales and marketing opportunities in the region

* Work directly with sales to support territory planning and sales alignment within region or team

* Work closely with sales to help make an impact with key customers, resellers and partners.

* Develop field marketing events and programs consistent with product release revenue cycles, sales goals, and market segment messaging and priorities

* Work closely with marketing leadership, corporate and global field marketing team to ensure Tier 2 is aligned.

* Ensure all activities achieve standards, adhere to current messaging and remain within Avid branding

* Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI.

* Ensure leads from activities are entered and followed up by sales

* Monitor key marketing performance metrics in Salesforce and Marketo

* Build relationships with and engage local to LA and regional industry organizations to co-own and promote programs, launches, product announcements.

* Attend local LA events and be the Face of Avid

* Manage local user groups and determine how to work strategically work with them

* Manage and run local events and be the face of Avid to engage with our customers, partners, and industry professionals

* Work closely with corporate teams such as Demand Gen, Channel, Global Events, Creative, Operations, and Pre-Sales, and Product Marketing, to drive the success of programs and campaigns

* Maintain field / channel events list (read out reports and metrics review)

* Manage field / channel events swag, signage, transfers, branding etc.

* Bring energy, enthusiasm and new ideas to help grow the business

* Identify local customer stories to achieve maximum exposure and leverage towards both building the Avid brand and providing valuable sales tools.

* Own and support the Avid Education initiatives from a Field Marketing Perspective

Additional Info:

* Minimum 4 years of experience in related marketing discipline

* Bachelor's Degree, or equivalent in experience

* Proficiency in presentation tools such as Powerpoint or similar

* Good communicator especially with balancing multiple stakeholders

* Creative thinker, happy to use own initiative and try new things

* Experience creating and managing to a budget

* Experience working in and at time taking a leading role in cross-functional teams with strong informal influence

EEO is the Law. For more details, please visit the following link: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

Keywords: Avid Technology, Burbank , Field Marketing Manager, Advertising , Burbank, California

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