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Senior Media Planner (Paid Social)

Company: dwa
Location: Burbank
Posted on: August 16, 2019

Job Description:

Job DescriptionThe Senior Media Planner will be responsible for the day-to-day coordination, execution, and management of media plans. He/she will be required to develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner.The Senior Media Planner will play a leadership role on the team, reporting to the Media Supervisor, and will be responsible for helping supervise the day-to-day workflow of the media planning staff on specific accounts. He/she will also work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis.ResponsibilitiesDevelop strong and effective media plans based on sound strategies and researchCross check plans and all supporting documents (spec/TI sheets, IOs, billing docs)Formulate, write, and present campaign/media recommendationsOversee day-to-day workloads of Media Planners and Assistant Media Planners and assist in their training and developmentUtilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunitiesMaintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategiesManage all aspects of the media plan execution, including issuing insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliationWork with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performanceRemain abreast of the overall media marketplace and what opportunities are relevant to clients QualificationsBA/BS degree (4-year college)4+ years in media management, including 3+ years with digital planning teamPossess demonstrable experience working in both B2B and B2C environments, as well as specific client experience within the technology sectorPossess outstanding written and verbal communications skills Be detail-oriented, very organized, able to multi-task, and able to work well under pressure Articulate, intelligent, and credible individual, who is a self-starter and keen to make a difference in a growing business with existing clientsHave experience with research resources, such as @Plan, Nielsen/NetRatings, and AdRelevance, as well as other research/planning tools Proficiency in Word, Excel, and PowerPointAdditional InformationMerkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

Keywords: dwa, Burbank , Senior Media Planner (Paid Social), Advertising , Burbank, California

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