HomeStore - Store Manager
Company: Ashley Furniture
Posted on: January 15, 2020
The Sales Manager is responsible for building and maintaining the
customer relationships that are the foundation of Ashley
HomeStore's retail sales success. The incumbent works with the
Store Manager to develop and lead retail sales associates in the
implementation of the Ashley Sales Approach, perform store
operations functions such as opening and closing the store, and
maintain compliance with AGR policies and operating procedures to
ensure the delivery of an exceptional in-store experience for every
guest that results in increased store sales, profitability and
The Sales Manager is accountable for assisting in meeting and
exceeding store customer satisfaction and sales targets, which
include sales per guest (SPG), gross margin return on inventory
(GMROI), Net Promoter Score (NPS) and other key performance
Overall, the Sales Manager contributes to the Ashley high
performance culture by modeling our core values and engaging in
sales management activities that keep the Ashley brand as the #1
home furnishings market leader in style, selection, quality and
Domestic Store Location Staff:
N/A Expense Budget:
Budget Responsibility? No Yes Amount: Complexity:
Intermediate - Applies managerial principles and administers
procedures under management guidance, with overall direction
established by executive leadership. Decision-making affects
department with potentially significant corporate financial impact.
Solves problems by interpreting data using generally prescribed
procedures and selecting from multiple known alternatives. Has
frequent external interaction; internal relationships are critical
and affect morale the work unit/team. Primary Job Functions
- Co-leads the store retail sales associates in meeting and
exceeding sales goals, Sales per Guest (SPG), Net Promoter Score
(NPS) and other key performance metrics. Optimizes guest conversion
and sales tickets by ensuring the deployment of the Ashley Sales
- Maintains a visible presence on the sales floor, role modeling
the selling process, personally interacting with guests and being
in a position to positively impact the sales process and ensure the
Ashley brand is properly represented. Resolves customer issues in a
professional, helpful manner that strikes the proper balance
between customer satisfaction and financial responsibility to the
- Participates in developing and implementing daily "flight"
plans to create a culture of accountability and to ensure a
continued focus on sales performance and other goal attainment.
Uses staffing-to-traffic methodologies to properly staff and manage
the sales floor.Prioritizes daily responsibilities and tasks.
- Ensures compliance with store operating policies and
procedures, including advertising and promotions, merchandise
layouts, pricing, beginning-of and end-of-day, store appearance,
human resources, health and safety, etc. Maintains operational
standards and office administrative routines and
- Analyzes daily operational and financial reports to determine
the store's results and performance trends, and takes prompt
corrective action to remedy significant variance.
- Assists in recruiting, developing and leading a store team
capable of supporting AGR's performance and growth strategies.
Ensures new associates are trained for their position. Delivers
timely communication through regular management and team meetings.
Maximizes sales associate performance by setting targets, providing
coaching and feedback and using support mechanisms such as role
plays, target cards and performance improvement meetings. Takes
corrective action when necessary. Creates an engaging, positive
working environment and strong selling culture; recognizes and
rewards top performers.
- Serves as the Manager on Duty, managing the store in the
absence of the store manager.
- Participates in monthly "velocity walks" to assess and respond
to category sales performance.
- Monitors controllable expenses such as utilities, maintenance,
shrinkage and cash overage/shortage.
- Maintains high levels of knowledge on all Ashley products,
promotions and store procedures.
- Demonstrates the company's core and growth values in
performance of all job functions.
Secondary Job Functions
- Uses Continuous Improvement tools to support improvement of
safety, quality, productivity and cost metrics.
- Performs competitive shopping to stay abreast of the local
- Promotes and builds the Ashley brand through active involvement
in community functions and events, such as the Chamber of Commerce,
Kiwanis, Rotary Club or other local merchant or volunteer
- Learns the furniture retail industry as a whole to establish a
strong understanding of Ashley's products and their positioning in
the marketplace, as well as the processes and procedures in how the
business is operated.
- Picks up projects on the fly as they come up. Performs other
duties as assigned from time to time.
- The incumbent will work a minimum of 48 hours per week,
including evenings, Saturdays and/or Sundays. The number of hours
will increase during specific events, holidays or blackout periods,
or to meet other business needs.
- Regular attendance at the assigned store in accordance with
these expectations is an essential function of the job and all job
functions are performed at the designated job location. Local
travel will be on an occasional basis.
Job Qualifications Education:
-- Associate's in business administration or related degree
required; Bachelor's preferred
-- Equivalent experience may be considered in lieu of education.
-- Two to three years retail sales experience required; preferably
in furniture retail.
-- Team leadership or supervisory experience preferred.
-- Proven results in exceeding sales and sales performance goals.
Licenses or Certifications:
None Knowledge, Skills:
-- Strong knowledge of furniture products and styles.
-- Strong business knowledge with basic financial acumen
-- Exceptional relationship building skills.
-- Strong communication and listening skills.
-- Strong attention to detail, with ability to multitask.
-- Strong problem solving and decision making skills, with ability
to analyze data and draw conclusions.
-- Basic computer and office software skills
-- Other: friendly, enthusiastic and energetic with a genuine
desire to provide and support outstanding service Physical
Requirements Reasonable accommodations will be made for individuals
100% Seeing: Must have close vision, distance vision, color vision,
peripheral vision, depth perception and ability to adjust focus to
read reports, view computer screen, etc.
l Hearing: Must be able to hear and understand speech to interact
l Speaking: Must be able to speak so that others will be able to
l Standing/Walking: Will remain on one's feet in an upright
position and move about on foot for extended periods of time.
l Fingering/Grasping/Feeling: Must be able to perform repetitive
tasks with both hands to include keyboarding, handwriting and
office/POS equipment operation.
l Sitting: Will remain in a seated position, occasionally.
l Climbing/Stooping/Bending/Kneeling/Reaching: Will bend, twist,
squat, stoop, kneel, crouch and reach at or above shoulder level,
l Lifting: Must be able to lift and carry objects up to 25 lbs.
l Pulling/Pushing: Must be able to pull/push or transport loads of
up to 40 lbs.
l Work Environment: Predominately in retail/office/warehouse
environment; not substantially exposed to adverse conditions.
Keywords: Ashley Furniture, Burbank , HomeStore - Store Manager, Executive , Burbank, California
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