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Director, Global Insights and Analytics

Company: Turner Broadcasting System, Inc.
Location: Burbank
Posted on: February 8, 2020

Job Description:

We're looking for a candidate to fill this position in an exciting company.

  • Scope and oversee design and implementation of data & insights strategy for Warner Bros. content distribution efforts and Direct-to-Consumer/Over-the-Top initiatives including testing and measurement of on-demand platforms, digital and mobile properties, TV programming and social media applications.
  • Leverage a comprehensive understanding of subscriber-based business models and services, corresponding KPI's, and competitor over-the-top activity to inform subscriber acquisition and forecasting in support of company-wide direct-to-consumer initiatives.
  • Generate data-driven analytics of user base, feature sets, engagement metrics, and competitive threats on mobile, digital, and on-demand platforms to proactively identify opportunities for global business growth.
  • Conduct deep analysis of complex datasets to extrapolate business insights derived from primary, secondary and syndicated sources; apply advanced analytics to create forecast models and KPIs that inform product and content strategy, audience targeting, and market positioning.
  • Drive business intelligence through tracking of mobile, digital & gaming industry innovations and technology to inform potential new distribution outlets.
  • Manage ongoing testing and measurement of alternative platform usage and service providers including SVOD, AVOD, vMVPDs, skinny bundles, mobile, social and other emerging offerings.
  • Build data visualizations and cross-functional reporting that conveys key performance metrics, significant trends, and relationships across multiple data sources.
  • Oversee qualitative and quantitative research studies that explore the evolution of television viewing behavior, video landscape, platform developments, trends and consumer preferences. Synthesize and present findings.
  • Bachelor's Degree in Business, Marketing, Communications, Mathematics, Finance, or equivalent experience required.
  • Master's Degree highly preferred.
  • Minimum of 8 years' experience in business or social analytics, marketing, or strategic planning with a strong emphasis on Strategy.
  • Minimum of 7 years' experience using data and metrics to test theories, confirm assumptions and measure success utilizing advanced qualitative and quantitative skills.
  • Prior experience leading research initiatives at an entertainment, digital, mobile and/or gaming company and/or providing insights for streaming services or TV programming.
  • Superior analytical, data manipulation, interpretation and problem solving skills with the ability to think creatively and manage research initiatives from ideation to execution.
  • Experience working in a consulting role with relational databases and translating business problems into analytics approaches that generate actionable recommendations.
  • Substantial quantitative and qualitative research experience including solid understanding of market research methodologies and techniques like maximum differential scaling, discrete choice modeling, and segmentation.
  • Able to develop testing plans and frameworks to evaluate campaigns and synthesize results of complex data-mining efforts to share with a non-technical audiences.
  • Experience in advanced data analytics including experimental design and predictive modeling with working knowledge of data mining, processing (e.g. SQL, Excel), and visualization tools (e.g. Tableau, Looker) preferred.
  • Exceptional analytical abilities and demonstrated ability to effectively partner with business leaders in embedding analytics output into business processes.
  • Deep knowledge of TV/digital content landscape/distribution and related measurement; expertise in video ecosystem and corresponding business models including pay, premium, free, digital, SVOD, AVOD and bundled services and providers preferred.
  • Proven ability to sift through large amounts of data, identify critical information, develop hypotheses, apply relevant techniques, perform rigorous analyses quickly and consistently and make recommendations.
  • Ability to simply and persuasively communicate key insights to non-technical stakeholders; comfortable presenting to senior and C-level executives.
  • Expertise in managing reporting function including producing KPIs and Dashboards.
  • Familiar with Big Data technologies/platforms, statistical platforms and data visualization tools.
  • Advanced proficiency with Nielsen systems, Luth, comScore, Simmons, Global Web Index, ePoll, and other market research tools preferred.
  • Strong strategic thinking, intellectual curiosity and love of problem-solving with passion for driving action and making direct impact on business outcomes.
  • Highly effective multi-tasker and exceptional team player with outstanding ability to meet tight deadlines in fast-paced environment.
  • Willingness to travel (up to 25%).
  • General office activities, including writing (frequent), hearing (constant), speaking (constant), twisting (frequent), typing (frequent).
  • Proficiency with Powerpoint, Excel and Word.
  • Drive and ability to learn about and understand internal systems and processes and the data they produce.
  • Reading documents, detailed work, confidentiality, problem solving, language skills, deadline work, training, math skills, reasoning, verbal and written communication skills, customer contact, multiple concurrent tasks, constant interruptions.

Keywords: Turner Broadcasting System, Inc., Burbank , Director, Global Insights and Analytics, Executive , Burbank, California

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