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Associate Director, Strategy

Company: Publicis Media
Location: Burbank
Posted on: March 22, 2020

Job Description:

Publicis Imagine is looking for a talented AMD, Strategy to manage the day-to-day Media Planning and Strategy functions for an entertainment account.-- This person will lead a team in the development, execution, and stewardship of media plans for client's business.-- The AMD effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs with the assistance of the VP/SVP/EVP.-- This position reports directly to the VP/SVP, Strategy.Key Responsibilities:--- Implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns.--- Develop planning objectives that align with and elevate the client's marketing and business goals.--- Act as the cross-team leader, integrating all aspects of media to define and execute campaigns.--- Establish and grow client relationships by demonstrating an understanding of industry and client business issues.--- Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met.--- Following detailed instructions and using established procedures, completes work in a detailed and complete manner.--- Supervising, training and developing skills of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy.--- Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management.--- Oversee the process and procedure for client set up, billing and all administrative functions.--- Assists in more advanced functions as part of training and development.--- Responsible for managing projects and resources for all aspects impacting the client's business as defined by the senior managers.--- Participates in the recruitment and selection of junior staff.--- Mentor and guide direct reports to ensure proper education for advancement.--- Lead by example assisting in all levels of the planning and activation process.--- Effectively communicate across all levels and be willing to adopt new skills.--- Detailed awareness of media landscape, trends, challenges and competition.--- Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business.Qualifications--- Bachelor's degree--- 6-8+ years media planning experience including 3 years in a management capacity.-- Experience in entertainment is strongly recommended to fulfill the function of the AMD role.--- Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.-- Ability to translate data into well-articulated and actionable ideas.----- Strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation.--- Minimal supervision, relies on experience/ judgment.--- Resource for others in resolution of complex problems/issues.--- Excellent management and motivational skills.--- Excellent organizational, interpersonal and quantitative/analytical skills.--- Detail-oriented and proven ability to thrive in a fast paced environment.--- Demonstrate ability to learn new propriety software and processes quickly and proficiently.--- Understanding of Activation/Negotiation team functions.--- Manage projects, resources, stakeholders, and participants.--- Orient, train, assign and review the work of subordinates.--- Be a resource to others in the resolution of complex problems/issues

Keywords: Publicis Media, Burbank , Associate Director, Strategy, Executive , Burbank, California

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