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Director, Product Engagement

Company: Turner Broadcasting
Location: Burbank
Posted on: March 22, 2020

Job Description:

The Product Engagement Team owns the engagement for in app customer lifecycle within the HBO Max platform, including driving, measuring and understanding engagement. The Product Engagement Lead will oversee in-app engagement strategic initiatives as well as the Business Analysts and Engagement Strategists supporting the Product strategies and Publishing schedules. The Product Engagement Lead will work closely with the Publishing Leads to execute on the product vision and increase user engagement across the platform, measuring engagement against success metrics and helping to identify necessary actions for improvement initiatives.The DailyUltimately will be held accountable for all engagement responsibilities of the HBO Max app, working with representatives from each step in the customer journey for holistic engagement strategiesSetting/evolving the overall engagement vision and strategy for the product, refining longer-term engagement strategies given feature roll-outs, industry standards and changes, and product improvementsClearly communicate the product engagement roadmap at all levelsRead out on deep insights on product engagement, based on reports and results across campaignsContinually align with Publishing Leads to understand focuses and ensure engagement roadmap includes strategies and capabilities to support their decision-makingCultivate strong relationships and enable a collaborative environmentRepresent the Engagement team externally, interfacing with Brands, Editorial, Legal, Publishing, Marketing and additional teams as neededPartner with the Data and Insights team to utilize data-driven decision making for engagement strategies and improvementsThe Essentials8+ years of experience leading small, strategic, high impact teams with high executive interaction; experience driving customer engagementExtensive experience with interpreting data to drive customer engagement, preferably in connection with SVOD user experienceKnowledge of competitive landscape including SVOD and OTT services as well as deep knowledge of user engagementAbility to anticipate and exceed user needs to improve user engagementSelf-motivated and accountable with executive-level presencePossesses excellent analytical and problem-solving skillsAbility to adapt rapidly in a fast-moving environment with shifting priorities; candidate must be able to create their own direction yet balance cross functional teams' needs, reacting quickly, dynamically, and intelligentlyPassionate about the intersection of entertainment, technology, and consumer engagement preferredPossesses a deep understanding of the video streaming industry as well as the data-driven personalization space and is a champion for the consumer preferredStrong ability to interpret data, develop hypotheses on driving customer engagement across all organizations touching the product, and collaborate across organizations to test analyses preferredExecutes against a vision via small, medium, and long-term projects preferredCapable of being an excellent communicator and longer-term strategic thinker preferredThrives in a team that believes in working fast, accountability, and learning from mistakes preferredComfortable in a small, lean team, that requires you to get in the trenches to drive work forward and have a high output preferred

Keywords: Turner Broadcasting, Burbank , Director, Product Engagement, Executive , Burbank, California

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