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VP, Planning

Company: Publicis Media
Location: Burbank
Posted on: March 23, 2020

Job Description:

Publicis Imagine is looking for an exceptionally talented VP, Planning to oversee the Media Planning function for a high-profile and fast-paced entertainment account.-- This person will help lead a team in the development, execution, and stewardship of integrated media plans for the client's business.-- The VP effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs.-- This position report directly to the SVP, Strategy.--Key Responsibilities:Serves as senior lead on client's business and oversees all aspects of the assigned LOB(s).Defines high level strategy and holistic management of the media plan development, implementation, and execution.Identifies key target insights based on client brief necessary for formulating strategic recommendations.Responsible for designing and managing projects and resources for subsidiaries/business unit.Maintain an in-depth knowledge of the client business and competitive landscape.--Team leader for client interaction fostering positive relationships.--Ensure teams adopt best in class tools, techniques, systems to deliver plan recommendations aligned to client's objectives and expected business outcomes.Demonstrate an intimate understanding of how consumers interact with channels and technology.Provide vision, direction, management, and support to direct and indirect reports.Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management).Ensure connectivity with all relevant internal and external stakeholders.Serves as primary leadership and content development stakeholder for all client presentations.Participation in special projects involving cross department team development and leadership.Participates in new business efforts including development of new business opportunities and new business pitches (as needed).QualificationsBachelors Degree.More than 10+ years of media experience, which may include client management in marketing/advertising agency environment.-- Entertainment experience is a must.--Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation.Excellent leadership, management and motivational skills.Excellent organizational, interpersonal and quantitative/analytical skills.Adept at injecting ideas, innovation and leading industry developments into planning assignments.Detail-oriented and proven ability to thrive in a fast paced environment.Must be a self-starter, with strong planning and organizational skills.Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI.-- Understand its capabilities and applications to translate data into actionable insights.Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups.Professional presentation, training and client-facing skills.Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.Accountability and flexibility with the ability to work in a fast-paced environment.

Keywords: Publicis Media, Burbank , VP, Planning, Executive , Burbank, California

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