Manager, Marketing Analytics (Digital and Social)
Company: Warner Media Group
Location: Burbank
Posted on: January 15, 2021
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Job Description:
Req ID: 180589 The JobTurner Services Inc. seeks an Advanced
Data Analyst for the Data Intel&Op --- HBO Max
department.WarnerMedia is comprised of Warner Bros, WarnerMedia
Entertainment, and WarnerMedia News & Sports. As a global media
company that delivers premium content and operates one of the
world---s largest TV, Film & Interactive Studios that has brought
you some of the most iconic franchises from HBO, Turner, Warner
Bros, Otter Media including: Game of Thrones, Aquaman, The
Sopranos, Scooby-Doo, True Detective, Austin Powers, Friends, Lord
of the Rings, Batman, Westworld, DC Comics, Sex in the City, Teen
Titans, Wonder Woman, The Flintstones, Harry Potter, The Matrix,
The Big Bang Theory, and so much more. WarnerMedia is one of four
distinct business units under AT&T Inc.WarnerMedia is launching
HBO Max, an all-new direct-to-consumer streaming service which will
bring together the breadth and depth of WarnerMedia---s broadcast
and cable TV, film studios, interactive and immersive content,
distinguished news and entertainment reporting and much much more
--- all in one digital destination HBO MaxThe DailyThe Manager,
Marketing Analytics (Digital & Social) will be responsible for
creating a deep understanding of the HBO Max consumer. S/he will be
responsible for driving content and growth marketing through data
and insights. S/he will create actionable insights from user-level
and aggregated data sources, including information coming from
research, marketing, and media measurement platforms for HBO Max.
S/he will be responsible for partnering with the team to collect
reporting and analysis requirements, working with the engineering
team to ensure proper data flows of consumer and performance data,
managing analytics vendor partners, and partnering with the content
and growth marketing teams, agency, and data science teams to
provide clear recommendations on user segmentation, audience
development, acquisition, creative strategy, content, and other
analyses to drive incremental results for HBO Max. S/he will dig
into the details with the marketing teams to synthesize findings
for executive presentations. S/he is an experienced analytics
professional who is truly passionate about marketing and data and
can manage a team to drive results.The Essentials5 years experience
in marketing analytics, with a particular focus in digital
marketing and social media4 years experience with data
visualization and dashboards; familiarity with Looker a plusPast
experience executing analytics projects end-to-end, from definition
through findings and recommendations to stakeholders Proven
track-record of developing campaign strategies, executing,
measuring, and delivering performance insightsPast success
establishing measurement and audience development frameworks for
campaigns across various owned media channelsExperience driving
growth through A/B test design, insights, and analysisSelf-starter
with a proactive mindset, capable of seeking out and building the
necessary relationships throughout the league in order to achieve
successStrong interpersonal, communication and presentation
skillsAbility to liaise with technical, marketing and business
teamsStrong team focus with outstanding organizational and resource
management skillsStrong technical skills; including experience with
SQL, data mining, and designing analytics data layersBachelor---s
Degree in Business, Finance, Marketing, Math or related field is
requiredAdvance understanding of digital marketing and social
platforms, such as Google Cloud Platform (Google Analytics, Data
Studio, BigQuery), Facebook, Instagram, Twitter, YouTube, Snapchat,
TikTok, ListenFirst, and/or Netbase. Understanding of the digital
marketing ecosystem and subscription business model to execute a
best in class marketing strategyAbility to analyze and assess
social performance across various levels of granularity, i.e. at
the platform, social handle, page, post, and/or content
level.Understanding of testing techniques (A/B, multivariate) and
methodologies to advise with execution and provide insightful
resultsStrong analytical skills are required, including the ability
to analyze raw data, draw conclusions, and summarize actionableMust
be able to communicate effectively with media, marketing, and
engineering teamsMust be results driven with an excellent attention
to detailMust be able to organize, prioritize and schedule a high
workload, efficientlyMust have strong written and oral
communication skills --- particularly within large
organizationsMust be comfortable managing projects and
timelinesAbility to collaborate with key partners and stakeholders
to define metrics, identify requirements and maintain
confidentiality.Must be able to handle multiple tasks with changing
priorities, communicating changes in scope and schedule to all
parties concerned.Ability to manage both internal and external
vendors and suppliersExperience managing a team, including
experience with remote teams
Keywords: Warner Media Group, Burbank , Manager, Marketing Analytics (Digital and Social), Executive , Burbank, California
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