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Marketing Director

Company: Innovative Skincare
Location: Burbank
Posted on: February 18, 2021

Job Description:

Director of Marketing, Luxury Skincare Innovative Skincare is actively recruiting for an experienced Director of Marketing who has experience with luxury skincare and passionate about uncovering consumer insights, delivering innovative marketing activities, and working in a dynamic environment. The ideal candidate will not only be able to lead the Marketing department, but also conceptualize and generate strategies to grow market share, to increase brand awareness and reputation, as well as to drive growth and customer satisfaction. The Director of Marketing will build relationships and interface closely with the external market, as well as the internal team at Innovative Skincare. DUTIES AND RESPONSIBILITIES:* Responsibilities * Oversee all marketing and advertising activities to ensure overall brand consistency. * Monitor market trends, research consumer markets and competitors' activities to identify opportunities. * Establish performance specifications, cost and price parameters. * Strategy development and implementation, including positioning and competitive analysis. * Coordinate and manage launches, marketing collateral, concept samples, and presentations. * Identify, prioritize and manage project timelines. * In-depth understanding of the consumer market to identify trends, opportunities and competitive risks. * Organize and participate in industry specific trade shows / fairs and ensures representation in key industry associations. * Maximize ROI and value by regularly assessing performance metrics and consumer feedback and data insight across all channels. * Actively take on special projects, as needed. * Manage the product development process including, but not limited to, product packaging and design. Desired Skills & Experience * Luxury skincare/beauty experience required. * Existing long-term relationships with prominent retailers (such as Sephora and Nordstrom, to name a few). * Strong working knowledge of international web sales platforms, particularly with Amazon, as well as other global e-commerce and retail marketing (e.g., QVC, and HSN). * Cooperative marketing program experience, especially with museums. * 5 years or more of experience in Marketing with a proven track record of strong leadership skills. * Promote, encourage and foster interdepartmental relationships. * Capable of thinking and actively contributing in a matrix organizational structure, with high-quality standards. * Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management. * Highly creative with ability to think out of box, with just as much comfort working with numbers, metrics and spreadsheets. * Experience in identifying target audiences and devising campaigns that engage, inform and motivate. * Strong analytical skills and data-driven thinking Advanced communication and interpersonal skills. * Up-to-date with the latest marketing trends and best practices. * Superior communication skills. * Bachelor's degree in Marketing, or a related field preferred; or an equivalent combination of relevant education and experience.

Keywords: Innovative Skincare, Burbank , Marketing Director, Executive , Burbank, California

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