Marketing Director
Company: Innovative Skincare
Location: Burbank
Posted on: February 18, 2021
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Job Description:
Director of Marketing, Luxury Skincare Innovative Skincare is
actively recruiting for an experienced Director of Marketing who
has experience with luxury skincare and passionate about uncovering
consumer insights, delivering innovative marketing activities, and
working in a dynamic environment. The ideal candidate will not only
be able to lead the Marketing department, but also conceptualize
and generate strategies to grow market share, to increase brand
awareness and reputation, as well as to drive growth and customer
satisfaction. The Director of Marketing will build relationships
and interface closely with the external market, as well as the
internal team at Innovative Skincare. DUTIES AND RESPONSIBILITIES:*
Responsibilities * Oversee all marketing and advertising activities
to ensure overall brand consistency. * Monitor market trends,
research consumer markets and competitors' activities to identify
opportunities. * Establish performance specifications, cost and
price parameters. * Strategy development and implementation,
including positioning and competitive analysis. * Coordinate and
manage launches, marketing collateral, concept samples, and
presentations. * Identify, prioritize and manage project timelines.
* In-depth understanding of the consumer market to identify trends,
opportunities and competitive risks. * Organize and participate in
industry specific trade shows / fairs and ensures representation in
key industry associations. * Maximize ROI and value by regularly
assessing performance metrics and consumer feedback and data
insight across all channels. * Actively take on special projects,
as needed. * Manage the product development process including, but
not limited to, product packaging and design. Desired Skills &
Experience * Luxury skincare/beauty experience required. * Existing
long-term relationships with prominent retailers (such as Sephora
and Nordstrom, to name a few). * Strong working knowledge of
international web sales platforms, particularly with Amazon, as
well as other global e-commerce and retail marketing (e.g., QVC,
and HSN). * Cooperative marketing program experience, especially
with museums. * 5 years or more of experience in Marketing with a
proven track record of strong leadership skills. * Promote,
encourage and foster interdepartmental relationships. * Capable of
thinking and actively contributing in a matrix organizational
structure, with high-quality standards. * Proven ability to develop
brand and marketing strategies and effectively communicate
recommendations to executive management. * Highly creative with
ability to think out of box, with just as much comfort working with
numbers, metrics and spreadsheets. * Experience in identifying
target audiences and devising campaigns that engage, inform and
motivate. * Strong analytical skills and data-driven thinking
Advanced communication and interpersonal skills. * Up-to-date with
the latest marketing trends and best practices. * Superior
communication skills. * Bachelor's degree in Marketing, or a
related field preferred; or an equivalent combination of relevant
education and experience.
Keywords: Innovative Skincare, Burbank , Marketing Director, Executive , Burbank, California
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