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Digital Director

Company: Publicis Imagine
Location: Burbank
Posted on: February 19, 2021

Job Description:

Company DescriptionPublicis Imagine, a division of Publicis Media, is the assigned media agency for Disney+, Disney Parks, Experiences and Resorts, as well as ESPN/ ESPN+. We are a bespoke agency created solely for Disney, made of the best talent within the industry, with a sole focus of leading the change and driving businesses into the future. We also too believe that if you can dream it, you can do it. We are very excited to add Hulu--to the team this year, and this role will be dedicated to the team supporting Hulu.Job DescriptionThe Associate Director, Digital Investment will be responsible for activating digital strategic plan development and all aspects of implementation. This role works on the Hulu client day to day and sits in our Burbank office location. ?Role Objectives:* Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors* Plays a leading role in all aspects of campaign management including vendor liaison and reporting* Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research* Assist in presentation of data, insights and media to clients* Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video* Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value* Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations* Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors - analyze, optimize content performance and present recommendations to client* Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations* Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast* Build relationships with vendors to analyze value and applicability of media vehicles for client media plan* Create dynamic presentations that effectively communicate to our clients* Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA* Prepare and deliver buying and or digital trafficking specs and guidelines* Conquer Magazine Positioning Reports* Continuously search for opportunities to be positive and to share the positive side to every situationQualifications* B.A. or B.S. in Marketing, Advertising or related field* 6+ years of digital media buying/planning experience* Agency experience is required* Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person* Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills* Must have strong analytical, research, and quantitative skills* Must be hard-working, resourceful and thrive in a fast-paced environment* Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.* Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends* Experience with Prisma and DCM preferred* Experience with Research tools such as Nielsen, Comscore preferredAdditional informationAll your information will be kept confidential according to EEO guidelines.

Keywords: Publicis Imagine, Burbank , Digital Director, Executive , Burbank, California

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