Digital Director
Company: Publicis Imagine
Location: Burbank
Posted on: February 19, 2021
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Job Description:
Company DescriptionPublicis Imagine, a division of Publicis
Media, is the assigned media agency for Disney+, Disney Parks,
Experiences and Resorts, as well as ESPN/ ESPN+. We are a bespoke
agency created solely for Disney, made of the best talent within
the industry, with a sole focus of leading the change and driving
businesses into the future. We also too believe that if you can
dream it, you can do it. We are very excited to add Hulu--to the
team this year, and this role will be dedicated to the team
supporting Hulu.Job DescriptionThe Associate Director, Digital
Investment will be responsible for activating digital strategic
plan development and all aspects of implementation. This role works
on the Hulu client day to day and sits in our Burbank office
location. ?Role Objectives:* Assist with planning and
implementation for client accounts across digital and print for
clients in the Technology and Financial sectors* Plays a leading
role in all aspects of campaign management including vendor liaison
and reporting* Training/Support for Assistant Planners in billing,
reporting, trafficking, analytics and research* Assist in
presentation of data, insights and media to clients* Intimate
knowledge of consumer habits & touchpoints, i.e. magazine, digital
mobile, social, video* Craft knowledgeable and relevant POVs that
assess media opportunities and place appropriate value* Manage
Vendor Billing: insertion orders, monthly billing reports,
discrepancy resolution, and reconciliations* Manage Social/LinkedIn
campaigns reaching financial advisors in institutional investors -
analyze, optimize content performance and present recommendations
to client* Assist supervisor in negotiation of Buys, Makegoods,
Positioning, Value Add Negotiations* Draw actionable insights based
off syndicated data, Nielsen, Comscore, Strategy, TNS, adrelevance
and Quantcast* Build relationships with vendors to analyze value
and applicability of media vehicles for client media plan* Create
dynamic presentations that effectively communicate to our clients*
Maintain a knowledge of all ad serving platforms across platform:
Medialets, Vindico, DFA* Prepare and deliver buying and or digital
trafficking specs and guidelines* Conquer Magazine Positioning
Reports* Continuously search for opportunities to be positive and
to share the positive side to every situationQualifications* B.A.
or B.S. in Marketing, Advertising or related field* 6+ years of
digital media buying/planning experience* Agency experience is
required* Experience planning digital campaigns for products in
both the B2C and B2B space and ability to confidently present these
to clients both on the phone and in-person* Must have excellent
verbal/written communication skills, interpersonal skills,
detail-orientation, follow-though skills* Must have strong
analytical, research, and quantitative skills* Must be
hard-working, resourceful and thrive in a fast-paced environment*
Advanced Excel and PowerPoint skills, formulas, v-lookup,
conditional formats, pivot tables, etc.* Must possess/develop a
strong understanding of the technology marketplace including
awareness of key publishers, products and trends* Experience with
Prisma and DCM preferred* Experience with Research tools such as
Nielsen, Comscore preferredAdditional informationAll your
information will be kept confidential according to EEO
guidelines.
Keywords: Publicis Imagine, Burbank , Digital Director, Executive , Burbank, California
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