Director, Creative Mktg, HBO Max Originals Marketing
Company: Warner Bros. Entertainment Group
Posted on: February 23, 2021
HBO Max Entertainment Requisition # 179565BR Business Unit HBO Max
Advertising, Cable/Broadcast Television Networks, Games -
Development & Publishing, Online Content/Services Position Type
Full Time Company Overview WarnerMedia is a leading media and
entertainment company that creates and distributes premium and
popular content from a diverse array of talented storytellers and
journalists to global audiences through its consumer brands
including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC
Entertainment, New Line, Cartoon Network, Adult Swim, Turner
Classic Movies and others. Posting Job Description HBO Max is the
future of entertainment and storytelling. --- WarnerMedia's
--streaming entertainment offering, HBO Max launched in May 2020
and is the culmination of some of the most innovative new
technology and greatest creative talent in the industry. Anchored
by the entire HBO service, arguably the greatest brand in
television, HBO Max also features---fan favorites from the
WarnerMedia library including---Warner Bros., New Line, DC, CNN,
TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult
Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more.---HBO Max
is home to key third-party library acquisitions such as Friends,
South Park and Doctor Who, and more---than---50 exclusive Originals
in its first year, from the likes of groundbreaking creative talent
such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh,
Michael Mann, Mindy-- Kaling , Reese Witherspoon, Anna Kendrick,
Greg Berlanti, Melissa McCarthy, Robert Zemeckis and other
visionaries. Find out more information---at-- HBOMax.com .
This is an opportunity to be part of a marketing team from the
ground-up, and shape the creative team of the future. The Associate
Creative Director for HBO Max Originals will work closely with the
Creative Director to support priority campaigns, along with
developing the creative strategy, positioning, and key creative
materials for select campaigns. With a core focus on the trailer,
keyart, visual design and digital advertising materials, they will
develop breakthrough content to capture consumers attention and
establish Max Originals series & movies as a premium streaming
entertainment offering. From initial creative concepting to seeing
the campaigns through execution, ensure creative aligns with
strategies, tone/messaging is consistent across all consumer
touchpoints, taps into innovation & experimentation, and delivers
engaging content for customers. They will report to the Director of
Creative Marketing, HBO Max Originals Marketing.
- Develop and execute best-in-class creative content for
Originals campaigns and programs from inception through delivery to
achieve business objectives.
- For select Max Originals campaigns, establish the overarching
campaign creative strategy, interpreting research and audience
insights to align with content and storytelling. Delivering fresh,
premium and best-in-class creative materials that can be applied
across all consumer touchpoints.
- Supervise multiple external agencies in the development of
trailers/AV/keyart/digital content, premium creative advertising,
media placements and high-impact creative experiences & promotions
(experiential activations, event sponsorships, etc.).
- Partner closely with the strategic and social team members in
Max Originals Program Marketing team, programming/content team,
product marketing, media planning, editorial, research, PR, legal,
and other teams to create and manage multiple concurrent
- Manage paid digital creative campaigns, including YouTube
advertising/pre-roll, high-impact digital displays, custom digital
placements, and custom A/V.
- Support custom campaign shoots in partnership with agencies and
the production teams. Includes developing concepts during custom
- Deliver big creative ideas that break-through in a cluttered,
competitive consumer landscape. Take bold swings with creative
ideas grounded in strategy and insights.
- Key contributor to a team culture that breaks the mold, fueled
by innovation & creativity in a fast-paced environment, with
positive & transparent collaboration. --
- 7+ years creative marketing experience, driving interest,
viewing and engagement for series and/or films.
- A sincere love for streaming entertainment, television, movies
- Demonstrate highly creative & experimental campaigns, with the
ability to meet a high-bar of quality content creation.
- Strong communication, presentation skills and positive team
collaboration is a must.
- With a core creative expertise, demonstrate the ability to
think broader - understand strategy to deliver big creative ideas
that align with audiences and campaign goals, and execute
- Understanding of paid social & digital
programs/placements/partners, as part of planning a wholistic
creative & digital strategy.
- Expertise in digital video content best practices, unique
creative opportunities across various digital platforms, along with
understanding of traditional creative (trailers, A/V, keyart).
- Understanding of current dynamic entertainment landscape,
competitive creative campaigns and consumer trends, as well as
shifts in our business needs.
- Bachelor's degree in a related field --
The Perks --
- Paid time off every year to volunteer--
- Access to well-being tools, resources, and freebies--
- Company for Working Mothers --
- 2018 Company for Dads --
- An in-house learning and development team to help shape and
grow your career--
- Part of the WarnerMedia family of powerhouse brands Warner
Media, LLC and its subsidiaries are equal opportunity employers.
Qualified candidates will receive consideration for employment
without regard to race, color, religion, national origin, gender,
sexual orientation, gender identity or expression, age, mental or
physical disability, and genetic information, marital status,
citizenship status, military status, protected veteran status or
any other category protected by law.
Keywords: Warner Bros. Entertainment Group, Burbank , Director, Creative Mktg, HBO Max Originals Marketing, Executive , Burbank, California
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