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VP eCommerce

Company: ExecuNet
Location: Burbank
Posted on: November 12, 2021

Job Description:

The VP, eCommerce will be responsible for leading the North America eCommerce business for Warner Bros. Consumer Products and Global Brands & Experiences. The role will own driving sales growth through increased traffic and conversion. The Daily

  • Leads the North America--eCommerce business
  • Responsible for owned and operated (O&O) shop sales and customer engagement growth, as well as, developing a scalable and profitable operating model to support all WB property shop strategies
  • Responsible for designing innovative digital customer experiences with proper brand representation on owned shops, marketplaces and third party eComm partners in US and Canada
  • Responsible for partnering with Sales leads on major omni accounts to drive 3P eComm business
  • Creates a global center of excellence for Warner Bros. Consumer Products for all eCommerce business, O&O or 3rd party retailers
  • Partners to drive paid digital marketing advertising strategy and execution for WB brands in North America maximizing return on ad spend
  • Builds, executes and scales a robust testing roadmap utilizing O&O and 3P Partners
  • Develops strategies using first and third party data to deliver the products to our fans how, where and when they want them
  • Oversees O&O merchandising and marketing calendars and execution, product assortment and tiering and customer satisfaction for online shopping
  • Partners with Product Category leadership to develop unique and differentiated product for our O&O experiences
  • Constantly innovates with relentless focus on customer experience and maximizing fan engagement
  • Performs other related duties as assignedThe Essentials
    • BA/BS degree in business or related field required
    • 10-15 years overall experience with 5+ years focused on eCommerce or digital marketing
    • Demonstrated success in leading a digital marketing or commerce experience
    • Proven success in establishing strategic direction that drives the growth of an organization
    • Proven success in developing an operating and execution plan against a strategy
    • Demonstrated prior experience with developing and executing innovative solutions
    • Global experience preferred
    • Must have knowledge and experience in e-commerce, social commerce and/or digital merchandising
    • Must have led or worked in brand owned and operated digital commerce
    • Must have knowledge of category management, retail and franchise marketing
    • Must have strong analytical skills and mindset
    • Must have developed and managed a product, feature and/or testing roadmap
    • Must have effective and proven communication and negotiation skills
    • Must have leadership experience motivating and activating a team
    • Must be an effective influencer and possess strong cross functional relationship acumen
    • Must have effective and proven team leading and management skills
    • Remote leadership experience preferred
    • Effective communication and diplomacy required
    • Potential for travel

Keywords: ExecuNet, Burbank , VP eCommerce, Executive , Burbank, California

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