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Director, Precision

Company: Publicis Groupe
Location: Burbank
Posted on: November 17, 2021

Job Description:

Company DescriptionZenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visitwww.zenithmedia.comJob DescriptionThe Director, Precision is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Director will be accountable to partner with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance based marketing channels.Role Objectives:The Director, Precision will also manage and direct a team of Programmatic Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.Develops, manages, and monitors client P's for assigned accountsImplement holistic media planningIntroduces Process Development Input, Quality Assurance and Best Practices InputInterfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clientsKeeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the businessPrepares and presents annual financial plans and human resources plansDevelops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accountsDevelops a complete understanding of each client's goals, markets, needs and expectationsWorks within client relationships to champion initiatives that drive marketing decisions across digital channelsAttends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentationsAdvocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutionsCommunicates and implements a Participation Planning Process or all accountsIndependently leads performance and strategy presentationsSolves client problems and uses conflict management skills within a professional environmentManages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurementLeverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trendsEmbraces and encourages a culture based on team work, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectivesDrives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correctionAssists in interviewing, hiring, training, mentoring, developing, and evaluating team membersConducts performance reviews and career path plans for direct reportsEstablishes expectations and goals for team on performance marketing thought leadershipProvide cross media planning training for their direct reportsFacilitates the development and documentation of best practices to improve operational efficiencies within the team and the groupContributes to blog, newsletter, training forums and/or task forcesQualifications B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field 8+ years of experience working in a Digital Media capacity Agency experience highly preferred Knowledge of Digital Media, Marketing/Advertising industries highly preferred Bachelor's degree, concentration in business, marketing, or advertising preferred Agency experience highly preferred 5+ years of experience in online advertising including paid search, display, social, programmatic, mobile, video or affiliate, direct marketing, or e-commerce 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations Deep knowledge of ad serving platforms and online analytic solutions 2+ years of demonstrated success in managing and leading people 2- years of digital marketing, search engine, display, programmatic, and / or social marketing preferredAdditional InformationAll your information will be kept confidential according to EEO guidelines.

Keywords: Publicis Groupe, Burbank , Director, Precision, Executive , Burbank, California

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