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Senior Director, Marketing Analytics and Systems Health Plan

Company: Kaiser Permanente
Location: Burbank
Posted on: November 22, 2021

Job Description:

Please Note: Burbank, CA and Oakland, CA are preferred, but open to other KP locations. The Director for Health Plan Data Analytics Solutions and Services will be responsible for overall accountability and stewardship of key technical facilities and platforms, which include accountability/responsibility to plan, deliver, and maintain/enhance infrastructure to meet the current and emerging needs of the marketplace and deliver upon strategic goals and objectives. This position will be responsible for understanding marketing strategies and providing technical options by aligning and partnering with internal IT, business, and external vendor partners to drive successful business outcomes. An emphasis in comprehending and managing data rich technical environments and platforms are critical. This position will lead a team that designs, develops, and manages a set of key utilities that support the ongoing operation of the business-side capabilities and responsibilities of Sales and Member Retention and Profiles and Preferences needs. These utilities will support a broad array of marketing, sales and member retention activities across all regions and segments. The work will involve extensive collaboration with KPIT, Digital Marketing, Direct Marketing, and Health Plan leadership throughout the Enterprise. The successful candidate will be a business-minded strategic thinker with a strong technical acumen/affinity who has experience in strategic planning but executing within the constraints of schedule, budget, and quality parameters.--Experience integrating marketing and data platforms through external vendor management partnerships is required.-- Essential Functions: --- Business side management responsibility for lead acquisition & prospect/member management systems, including the current CIMP (Customer Information Management Platform) program & its extension to other lines of business & regions.

--- Business side management of data analytics & reporting.

--- Business side management shared responsibility (in conjunction with Marketing & KP IT) for developing closed loop marketing capabilities, leveraging the Profiles & Preferences platform program & the extension to other lines of business & regions.

--- Coordination of the Epsilon data base marketing relationship & other vendor relationships related to these utilities.

--- Improve and/or consolidate data management & extract processes utilizing data warehouse capabilities.

--- Develop & maintain data structures, definitions, interfaces & approaches for the construction & ongoing management of a Lifetime Membership Marketing data mart as a companywide utility.

--- Develop & manage a strategic roadmap, in partnership with Business & IT leaders, & rationalize the capabilities required to manage Lifetime Membership Marketing data over time & extend the capability to meet new & evolving sales & member retention requirements. Formalize this work in a multi-year systems & funding strategy.

--- Optimize the marketing organization's investment in marketing management software by partnering with internal KP IT & Marketing leaders as well as external vendors.

--- Develop approaches & data to support the definition, maintenance & use of member segmentation approaches.

--- Provide data & systems support to member retention campaigns.

--- Provide data & systems support to sales campaigns.

--- Provide tracking for specific member contact events that impact retention.

--- Coordinate the strategies, IT systems & operations of the Sales & Member Retention Data Utility with overall KPIT & MSSA strategies, major systems & ongoing initiatives.

--- Support sales & marketing data users in regions, segments & functional areas.

--- This job description is not all encompassing.

Keywords: Kaiser Permanente, Burbank , Senior Director, Marketing Analytics and Systems Health Plan, Executive , Burbank, California

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