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Associate Manager, Brand Marketing

Company: WarnerMedia
Location: Burbank
Posted on: May 12, 2022

Job Description:

Company Overview -WarnerMedia showcases some of the most iconic and cherished entertainment, news and sports brands in the world, but we are much more than that. WarnerMedia is truly where art meets science. Our combination of cutting-edge technology and an unrivaled commitment to groundbreaking storytelling builds a sense of community and meaningful connection that is shaping the future of media. We create rewarding opportunities across -our entire family of brands, while championing -a spirit of inclusion, innovation, self-development and support. Join WarnerMedia as we think big, live true and make the stories that move the world. - WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe. The Job - Warner Bros. Interactive Entertainment Inc. seeks an Associate Manager, Brand Marketing for the Marketing department. The Associate Manager, Brand Marketing will assist in driving the development of worldwide creative materials and marketing strategies, and execution on North America marketing plans for the LEGO Games business .--- - - This role will serve as a marketing and product expert, identify trends and opportunities, and recommend enhancements to marketing plans and strategies. This role will work closely with functional teams within WBIE and across Warner Bros. and other key partners including licensors to develop and execute on cross-promotional programs. - - The Daily -

  • Assist in developing and executing comprehensive global marketing plans for the LEGO Games business. -
  • Monitor business and campaign health using data and insights to drive decision making. -
  • Assist in the development of all global creative. Develop and manage global asset calendar and be accountable for timely delivery of materials to all territories. -
    • Assist in marketing budget management, reconciliation and following vendor protocols. -
    • Develop SKU plan recommendations including growth strategy for digital. -
    • Develop metadata and ensure all retail accounts receive assets in a timely manner. -
    • Manage all packaging components and liaise with International counterparts for all localization needs. -
    • Partner with International marketing teams to develop local campaign assets and ensure territory initiatives are on strategy. -
      • Manage existing licensor relationships including day-to-day execution , routing of assets and follow-ups on requests. - - The Essentials - --- -
        • 4+ years work experience in videogames marketing or digital marketing preferred. -
        • Demonstrate knowledge of the gaming business. -
        • Strong analytical skills and solid understanding of online advertising platforms & related metrics. -
          • Strong knowledge of social media and digital platforms. -
          • Experience in marketing to kids and families a plus. -
          • BA/BS degree required -
          • MBA preferred -
          • Coursework emphasis in business/marketing/communications strongly preferred -
            • Excellent analytical, verbal, and written skills. -
            • Results oriented, self-motivated. -
            • Extremely organized and detail oriented. -
            • Top quality presentation skills. -
            • Excellent interpersonal and relationship management skills. -
              • Ability to analyze a variety of data and identify marketing trends. -
              • High degree of comfort managing multiple projects. -
              • Comfortable working in a fast-paced environment. -
              • Requires some travel. - The Perks
                • Exclusive WarnerMedia events and advance screenings
                • Paid time off every year to volunteer for eligible employees
                • Access to well-being tools, resources, and freebies
                • Access to in-house learning and development resources
                • Part of the WarnerMedia family of powerhouse brandsWarnerMedia embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.Text Constant If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Keywords: WarnerMedia, Burbank , Associate Manager, Brand Marketing, Executive , Burbank, California

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