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Sr Manager, Digital Marketing

Company: The Walt Disney Company
Location: Burbank
Posted on: September 13, 2023

Job Description:

Job Posting Title:
Sr Manager, Digital Marketing

Req ID:

Job Description:

A dedicated, dynamic and seasoned senior manager is needed for the Walt Disney Studios Digital Marketing Team. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position requires some non-traditional working hours (early morning/weekends), light travel and on field level work at events, including premieres, screenings & junkets.

Job Responsibilities:

  • With the VP & Director and Manager of Digital Marketing, work to develop digital strategy, execute creative and social tactics and handle day to day operations for global theatrical and Disney+ films and series global campaigns, through the entire marketing lifecycle of the title. Responsibilities include managing:
    • Social campaigns for multiple profiles within Tik Tok, Twitter/X, Meta apps, Snapchat, Tumblr, YouTube and other emerging social platforms.
    • Digital video concepts that will live on our film and studio specific social media handles, in conjunction with our Creative Content team
    • Identify and collaborate with influencers, execute programs with individual content creators, work with influencer agencies to develop programs with network-specific social talent and manage execution of individual and network programs
    • Creative production and creative vendor management for social creative, copywriting and website development
    • Oversee media partners to oversee and execute on creative materials for all paid digital creative and media programs.
    • On-site management of digital & social activities at events such as premieres, screenings and junkets, including ideation, content capture and real-time editing and posting.
    • Comprehensive CRM strategy for the lifecycle of a campaign
    • Application of a multicultural lens to all social and creative materials as part of the strategy developed by VP & Director of Digital Marketing.
    • Collaborate with international markets to develop global content, influencer programs and media creative
    • Work with synergy partners across the company in conjunction with the Digital Marketing Manager to ensure optimum communication and utilization of all key assets as they pertain to our movie campaigns, with a key emphasis on the relationship with other Disney digital teams and presence on Disney.com and their portfolio of social pages and blogs.
    • Work with the VP and Director of Digital Marketing to establish key performance metrics and provide regular progress reports and sentiment analysis
    • Work with the Director of Digital Marketing on marquee digital platform partnership programs
    • Oversee specialist and coordinators on the review and approvals for social and editorial calendars and oversee implementation and distribution
    • Identify key trends, tools and technologies to incorporate into our campaigns
    • Report to the VP of Digital Marketing and proactively contribute to process improvement.


      • Bachelor's Degree
      • 5+ years' relevant experience
      • Outstanding communication skills, written and oral.
      • Advanced proficiency with Adobe Creative Suite, Microsoft Office Suite and Keynote is preferred
      • Candidate must demonstrate strong working knowledge & emerging media and new technology platforms.
      • Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player.
      • Excellent organizational, analytical and problem-solving skills.The base salary for this position in California is $121,000. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

        Job Posting Segment:
        Marketing-Brand Leads

        Job Posting Primary Business:
        Marketing - Animation/Pixar & Dnature

        Primary Job Posting Category:
        Digital Media / Social Media (General)

        Employment Type:
        Full time

        Primary City, State, Region, Postal Code:
        Burbank, CA, USA

        Alternate City, State, Region, Postal Code:

        Date Posted:

Keywords: The Walt Disney Company, Burbank , Sr Manager, Digital Marketing, Executive , Burbank, California

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