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VP, Programming Strategy & Content Planning (Disney Branded Television)

Company: Disney
Location: Burbank
Posted on: September 20, 2023

Job Description:

This position is responsible for the linear and multiplatform programming strategy/content planning related to Disney Channel, Disney XD & Disney Junior Channel. This also includes short-form slate management for non-linear platforms. The major platforms of focus and oversight for this role include the linear networks and the extension of these brands on TVE/VOD & YouTube.Responsibilities:

  • Oversight of linear & non-linear planning, strategy & related viewership performance. This includes driving multi-platform audience growth with a specific focus on the contribution from non-linear platforms (i.e. YouTube & TVE/VOD).
  • Accountable for linear & non-linear audience delivery to meet key business goals across various divisions (Ad Sales, Affiliate Sales, Consumer Products/Franchise and International affiliated networks + subscriber targets across DTC platforms).
  • Leverage insights and analysis to inform audience strategy and identifying creative opportunities.
  • Create and develop digital video assets and packaging of short-form content for non-linear platforms.
  • Partner with other digital platforms within Disney to identify and share best practices.
  • Provide editorial strategy recommendations/needs and feedback to short-form originals team.
  • Lead cross-functional/divisional teams to identify and elevate programming priorities.
  • Work closely with the Business Operations team and Finance leads to support creation of budget strategy and ensure that content planning is within budget parameters.
  • Lead large team across various functional groups.Qualifications:
    • Significant experience with linear/multiplatform content strategy and planning (and related audience strategy) across non-linear platforms.
    • Significant experience managing robust teams with the ability to lead (both direct and indirect reports) to deliver above expectations.
    • In-depth understanding of the media business and the value chain that drives content windowing across various platforms with particular focus on YouTube.
    • In-depth understanding of short-form content creation and related digital video editing to prepare & package assets for YouTube. -
    • Advanced data literacy - ability to synthesize raw data and form actionable strategies to drive performance and create new viewership opportunities on non-linear platforms.
    • Passion and insight into The Walt Disney Company segments, brands and franchises, the elements that define them, and expertise to build further audience engagement.
    • Strategic, creative, and entrepreneurial mindset.
    • Superior organizational, prioritization, and time management skills; ability to execute against multiple, high-priority projects, with a keen attention to detail.
    • Highly developed written and verbal communications skills. Demonstrated ability to communicate effectively with senior management, staff, and external research professionals.
    • Strong emotional intelligence and collaborative spirit.
    • Proven ability to work across a highly matrixed organization while also able to self-motivate.
    • Demonstrated ability to thrive working in an extremely fast-paced environment.
    • Ideally, experience working with streaming platforms.Education:
      • Bachelor's degree, or equivalent work experience.The hiring range for this position in [location] is 167,280 to $230,010 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Keywords: Disney, Burbank , VP, Programming Strategy & Content Planning (Disney Branded Television), Executive , Burbank, California

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