Senior Manager- Market Analysis, Research and Planning at Safaricom Kenya
Company: JobWebKenya
Location: Burbank
Posted on: April 25, 2024
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Job Description:
); Safaricom is the leading provider of converged communication
solutions in Kenya. In addition to providing a broad range of
first-class products and services for Telephony, Broadband Internet
and Financial services, Safaricom seeks to uplift the welfare of
Kenyans through value-added services and support for community
projects.Summary We are pleased to announce the vacancy for Senior
Manager- Market Analysis, Research and Planning within Research
Planning and Design Department within CEO's Office. In keeping in
line with our current business needs, we are looking for a person
who meets the criteria below.About Job Reporting to the COE HOD -
Research, planning and design, the role holder will be responsible
for; Leading and provide market research and customer insights
expertise within the Research & Customer Insights team.Being a
critical player in terms of input to brand/products ensure
brand/product decisions are driven by consumer insights in an
effort to maximize effectiveness and profitability.Being champion
of 'consumer focus' and 'customer insights' within the
business.Leading long term opportunity development for innovation
projects and their fit with business strategy for portfolio and
Safaricom brand development.Leading Marketing Research and Customer
insights policy in decision making.Leading, guiding and responsible
for problematic/special projects.Overall leadership for the various
research needs to develop, commercialize, and evaluate to life
Innovations projects.Actively shaping the future pipeline, size the
opportunities, and develop a clear and robust 5Ws for every
Innovation project.Creating focus and ownership for shaping
business' future ambitions.Ensuring Granular understanding of
consumption and purchase behavior by occasion, channel and outlet
type - Who is consuming, what, Where, When and Why as well as
providing Motivation and other drivers of behavior by occasion &
brand, e.g. equity, brand associations.Proactively participating in
squads, tribes or set-ups that explore new growth areas by helping
provide facts that build business cases, implement, and sustain
growth areas. Key ResponsibilitiesIdentify opportunities for
growth. Embed and drive the understanding of consumer motivation
and identification of opportunities that will unlock growth for the
business. Driving consumer-led brand/product building Champion and
drive world class consumer understanding and insights that will
drive growth using a variety of best practice and processes.Putting
the consumers at the heart of everything, actively inspire and
influence Research and product teams to ensure they ingrain
consumer feedback/insights in the brand/product strategy and
marketing activities to maximize effectiveness and
profitability.Push planning, insights as opposed to data
management.Global & Kenya liaison for Research and customer
insightsDevelop and manage research budget for the department.
Driving learning into action from measurement and evaluation
(M&E) Understand the value of M&E to the research agenda
and to the brand/products' performance and it's fit into the
brand/product planning process. Identify and address any barriers
to the implementation of M&E, ensure learning and experiences
are shared and applied after each activity to drive growth.Champion
the search and spin of knowledge, information and ideas that will
make M&E a creative process that appeals to brand/product
teams.Drive customer centric culture both with internal and
external customersContinually challenge the processes and
procedures for current supply service levels/ challenging
convention QUALIFICATIONS Bachelor's degree.Master's degree
preferable.8 years research experience, preferably in FMCG
environment or lead role in Research Agency providing consulting /
Specialist Support, establishing Strategic direction For Specialist
Area, pursuing Innovation and managing the research portfolio.
Keywords: JobWebKenya, Burbank , Senior Manager- Market Analysis, Research and Planning at Safaricom Kenya, Executive , Burbank, California
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