the smart solution for Burbank jobs

Marketing Manager, New Member Experience

Company: KAISER
Location: Burbank
Posted on: June 14, 2018

Job Description:

We are looking for a dynamic and innovative marketer to lead our New Member Welcome marketing team. This role will optimize a mix of digital and traditional channels to create the best experience possible for our members as they begin their healthcare relationship with Kaiser Permanente.

The Direct Response Marketing Department is responsible for developing and implementing targeted direct response marketing strategies to support business line growth objectives. Responsibilities include serving as a liaison to the client on day-to-day marketing campaign activities and providing day-to-day project management and oversight to strategic campaign development and



  • Works cross-functionally with a wide set of stakeholders to create and launch new marketing campaigns

  • Capable of leading and directing projects that involve data integration and campaign measurement beyond the traditional conversion pipeline

    Essential Functions:

  • Key contributor to development of marketing plans and drives implementation of Marketing Plan Development as set forth by Practice Leader and leadership teams.

  • Manages complex project implementation of Direct Marketing campaigns, including creative development and media buy.

  • Reviews and edits marketing materials and coordinates editing process with internal and external partners.

  • Develops/writes campaign brief and works with agency to develop tactical executions.

  • Contributes to improvements in project management methodologies and processes.

  • Leads multi-function, multi-level groups to consensus around key business issues and marketing strategies.

  • Works independently to problem solve and drive business objectives.

  • Manages team of 2-5 within established policy and procedure.

  • Gathers requirements for campaign and manages day to day relationships with clients.

  • Leverages results from prior campaigns to make recommendations and develop strategies to present to Practice Leader.

  • Works independently to drive business objectives and manage team on day to day implementation of marketing campaigns.

  • Makes decisions in absence of leadership in order to meet deadlines, stay within budget and/or drive business objectives.

  • Will have two to five direct reports.

    Basic Qualifications:


  • Minimum eight (8) years of experience in development and implementation of Direct Response Marketing Campaigns across multiple channels in an agency or corporate marketing environment.


  • Bachelor's degree in business administration marketing, communications or advertising.

    License, Certification, Registration

  • N/A.

    Additional Requirements:

  • Excellent written and verbal skills.

  • Proven self-starter with strong ability to meet deadlines.

  • Strong knowledge of Direct Response Marketing principles, Consumer behavior.

  • Strong meeting facilitation skills.

  • Proven ability to develop and implement multi-faceted direct response marketing campaigns.

  • Demonstrated ability to manage through influence.

  • Problem solving skills.

  • Ability to draw conclusions based on multiple variables in order to make sound business decisions.

  • Ability to manage budgets and make recommendations to change budget allocations based on business needs.

  • Must be able to work in a Labor/Management Partnership environment.

    Preferred Qualifications:

  • Experience managing large budgets, variances, and making recommendations to spend or cut based on these variances preferred.

  • Work hiring, firing, training staff preferred.

  • Managed external vendor relationships preferred.

  • Proven track record of direct marketing tactics, creative thinking, and problem solving preferred.

    Keywords: KAISER, Burbank, Marketing Manager, New Member Experience, Executive, Burbank, California

    Click here to apply!

    Didn't find what you're looking for? Search again!

    I'm looking for
    in category

  • Other Executive Jobs

    VP of Investments
    Description: As the Vice President of Investments, you will lead the investment strategy for your assigned portfolio, including all transactions acquisitions and dispositions and asset management functions. You (more...)
    Company: Real Estate Development, Los Angeles, CA
    Location: Los Angeles
    Posted on: 06/23/2018

    Description: WHY YOU SHOULD APPLY We have built an incredibly powerful recruiting tool our company uses internally you are actually using it right now . We are planning on spinning this tool off into a separate
    Company: Advertising & PR, Los Angeles, CA
    Location: Los Angeles
    Posted on: 06/23/2018

    JDHuntr Corporate In-House Jobs 25055 Manager EEO Resolution/Compliance, Employment/Labor Relations,
    Description: JDHuntr Corporate In-House Jobs 25055 Manager EEO Resolution/Compliance, Employment/Labor Relations, Los Angeles County, CA To apply go to JDHuntr.com reviews investigations
    Company: JDHuntr In-House Counsel Jobs
    Location: Long Beach
    Posted on: 06/23/2018

    RN Case Manager - Los Angeles
    Description: Travel and Permanent openings for an RN Case Manager, Care Coordinator, Care Manager, Patient Care Coordinator, Navigator, Discharge Planner, who have recent Acute Care Inpatient
    Company: Protocol Agency
    Location: Los Angeles
    Posted on: 06/23/2018

    Store Manager - Restaurant Manager - Organic Cafe
    Description: Job DescriptionUrth Caffe, the first heirloom and organic coffee company in the USA, is looking for a Store Manager to be responsible for Downtown location.The store manager will report directly to Area (more...)
    Company: Urth Caffe
    Location: Los Angeles
    Posted on: 06/23/2018

    Director, Platform Strategy and Partnerships
    Description: Reporting to the Vice President of Platform Strategy
    Company: Activision
    Location: Santa Monica
    Posted on: 06/23/2018

    Head of Customer Experience
    Description: Our mission at COMPANY is to make buying and using health insurance simple and transparent. Using data, machine learning humans, we are personalizing healthcare for consumers. Using our platform, anyone (more...)
    Company: Internet / Online / Data Processing Services, Los
    Location: Los Angeles
    Posted on: 06/23/2018

    Permanent RN Inpatient Rehab Nurse Manager Needed in California
    Description: Family Practice/Primary Care opening in Los Angeles, California. This and other nurse practitioner jobs brought to you by NursingJobCafe.com My client a large healthcare organization in California is (more...)
    Company: CompHealth
    Location: Los Angeles
    Posted on: 06/23/2018

    Regional Security Manager
    Description: Job DescriptionBenefits include medical, dental, vision, paid vacation, paid life insurance, paid company holidays and sick leave, 401K and various discounts on hotels, car rentals, mobile phone services (more...)
    Company: SOS Security
    Location: Santa Monica
    Posted on: 06/23/2018

    State and Local Tax Senior Manager - Sales & Use Tax
    Description: Job SummaryAs a State and Local Tax Senior Manager, your responsibilities will include performing tax research on state and local tax matters such as tax planning, implementation, due diligence and state (more...)
    Company: Crowe
    Location: Sherman Oaks
    Posted on: 06/25/2018

    Log In or Create An Account


    Forgot password?

    Find us on Facebook

    Find us on LinkedIn

    Get the latest California jobs by following @recnetCA on Twitter!

    Burbank RSS job feeds