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Marketing Manager, New Member Experience

Company: KAISER
Location: Burbank
Posted on: June 14, 2018

Job Description:

We are looking for a dynamic and innovative marketer to lead our New Member Welcome marketing team. This role will optimize a mix of digital and traditional channels to create the best experience possible for our members as they begin their healthcare relationship with Kaiser Permanente.

The Direct Response Marketing Department is responsible for developing and implementing targeted direct response marketing strategies to support business line growth objectives. Responsibilities include serving as a liaison to the client on day-to-day marketing campaign activities and providing day-to-day project management and oversight to strategic campaign development and

implementation.

Preferred:

  • Works cross-functionally with a wide set of stakeholders to create and launch new marketing campaigns

  • Capable of leading and directing projects that involve data integration and campaign measurement beyond the traditional conversion pipeline

    Essential Functions:

  • Key contributor to development of marketing plans and drives implementation of Marketing Plan Development as set forth by Practice Leader and leadership teams.

  • Manages complex project implementation of Direct Marketing campaigns, including creative development and media buy.

  • Reviews and edits marketing materials and coordinates editing process with internal and external partners.

  • Develops/writes campaign brief and works with agency to develop tactical executions.

  • Contributes to improvements in project management methodologies and processes.

  • Leads multi-function, multi-level groups to consensus around key business issues and marketing strategies.

  • Works independently to problem solve and drive business objectives.

  • Manages team of 2-5 within established policy and procedure.

  • Gathers requirements for campaign and manages day to day relationships with clients.

  • Leverages results from prior campaigns to make recommendations and develop strategies to present to Practice Leader.

  • Works independently to drive business objectives and manage team on day to day implementation of marketing campaigns.

  • Makes decisions in absence of leadership in order to meet deadlines, stay within budget and/or drive business objectives.

  • Will have two to five direct reports.

    Basic Qualifications:

    Experience

  • Minimum eight (8) years of experience in development and implementation of Direct Response Marketing Campaigns across multiple channels in an agency or corporate marketing environment.

    Education

  • Bachelor's degree in business administration marketing, communications or advertising.

    License, Certification, Registration

  • N/A.

    Additional Requirements:

  • Excellent written and verbal skills.

  • Proven self-starter with strong ability to meet deadlines.

  • Strong knowledge of Direct Response Marketing principles, Consumer behavior.

  • Strong meeting facilitation skills.

  • Proven ability to develop and implement multi-faceted direct response marketing campaigns.

  • Demonstrated ability to manage through influence.

  • Problem solving skills.

  • Ability to draw conclusions based on multiple variables in order to make sound business decisions.

  • Ability to manage budgets and make recommendations to change budget allocations based on business needs.

  • Must be able to work in a Labor/Management Partnership environment.

    Preferred Qualifications:

  • Experience managing large budgets, variances, and making recommendations to spend or cut based on these variances preferred.

  • Work hiring, firing, training staff preferred.

  • Managed external vendor relationships preferred.

  • Proven track record of direct marketing tactics, creative thinking, and problem solving preferred.

    Keywords: KAISER, Burbank, Marketing Manager, New Member Experience, Executive, Burbank, California

    Click here to apply!

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