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Director, Marketing

Company: Turner Broadcasting
Location: Burbank
Posted on: February 4, 2019

Job Description:

Conan OBrien is TVs longest running late night host and one of the most successful, respected comedians in America. Hes currently the host of CONAN on the TBS cable television network. An Emmy Award winner, OBrien began his career as a writer for Saturday Night Live and The Simpsons where he developed his original brand of comedy, living at the intersection of smart and silly, that has inspired a generation of comedians and writers who came after him. Named by Time magazine as one of the 100 most influential people in the world. Earlier this year, OBriens digital company, "Team Coco", entered into a Joint Venture with TBS to create an omnichannel digital media company that both expands and diversifies Conans fanbase and capitalizes on new business opportunities such as podcasts, live events, and branded digital content. The Job This position is responsible for marketing strategy, planning, and campaign management across channels This position will be the main connective tissue between Team Coco and TBS Marketing, work collaboratively with internal and external stakeholders across disciplines, including creative, programming, product and PR This position requires experience in brand and content marketing (to support core fans of the linear program and new initiatives) as well as social media marketing Experience in determining KPIs, refining data and analytics, creating custom reports and refining ROI are crucial The Day-to-Day Responsibilities (included, but not limited to): - Identify marketing priorities for Team Coco by leading annual marketing/editorial calendar planning, macro prioritization of campaigns/messages for all needs (programming, brand, retail, event, digital) Work with internal team and external vendors to determine key campaign messages, create communications/cross-channel media plans for each priority campaign including utilization of owned (on-air, digital, social), cross, OOH and performance media Work closely across departments and divisions to ensure collaboration, clarity, brand consistency and proper execution of campaigns across communication channels Work closely with TBS marketing and research departments to develop customer marketing relationship strategy, determine key target audiences and key messaging for various campaigns Work closely with internal product team, Turner Media Group and Turner Ignite group on optimizing targeting, performance ROI, SEM and SEO Build capabilities to more efficiently report & analyze media allocation, and better determine platform-specific ROI and effective media mix to achieve campaign KPIs The Essentials Work with product team to grow and solidify email/newsletter marketing Bachelors degree required, with preference for graduate degree and/or degree in marketing, communications 8-10 years acting in marketing, especially content and brand marketing A history of successfully managing high-level, integrated marketing messaging, writing and/or communications Literacy in media formats and emerging digital platforms Extensive experience managing direct reports and independent contractors in support of marketing Planning skills using standard word processing tools (Word, Excel) is required, with a preference for experience using more advance project management tools Strong analytic and problem-solving skills, multi-tasking, and communication skills required

Keywords: Turner Broadcasting, Burbank , Director, Marketing, Executive , Burbank, California

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