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VP of Digital Content

Company: Entertainment / Broadcasting, Burbank, CA
Location: Burbank
Posted on: March 9, 2019

Job Description:

Overview and Responsibilities

Company is searching for a dynamic Vice President of Digital Content to oversee development and production of original short-form series and formats, as well as content inspired by and in support of the network’s current programming and priorities. The VP will be an integral part of Company, and contribute to Company Digital Studios (Company), helping to drive Company’s expansion across kids’ favorite digital platforms.

The VP will apply their expertise in kid’s content to build, inspire and manage a nimble team of creatives and producers to create great platform-appropriate content to help drive KPIs including: video views, watch time, overall channel growth and brand value/relevance. The primary platform of focus will be YouTube.

This position is based at the Company Animation Studio in Burbank and reports to the Senior Vice President of Social Media and Digital Video. Are you ready to play Development and production of original short-form content exclusively for Company’s ecosystem of YouTube and social channels Interaction and close coordination with the linear development and current production teams to develop complementary concepts and formats that will pitch and catch between the linear network and YouTube Close coordination with the YouTube programming and audience development team to ensure overall strategic goals are met and all content is optimized Identify Influencers and Talent native to digital platforms with whom Company should work and cultivate the next generation of Company stars. Spot and respond to emerging trends and categories Recruitment and management of a nimble, vertically integrated creative team, capable of executing internal productions with aggressive deadlines Contracting and oversight of third party production companies when projects require them Ownership of all internal metrics of success, including average view duration and retention Interaction with business and legal affairs to execute deals on behalf of our productions. Management and oversight of the overall content budget Basic Qualifications 10+ years creative and production experience on digital platforms, preferably some in kid’s media Bachelor's degree preferred or, equivalent work experience Proven track record in creating for and building audience on YouTube and other social platforms, with several channel launches &/or productions to his/her credit; fluency in YouTube and social best practices is critical Familiarity with major media and TV models is a plus Expertise in digital KPIs and analytics Proven ability to work cross-functionally in a highly matrixed organization – Company x Company, digital x linear, digital short form x on air short form, etc. Experience in building and managing high performing teams and productions Management of department level content budgets, and expertise in producing high quality, cost-efficient content Deep relationships in the digital creative community, among influencers/digital native talent, agents, writers, editors, preditors, shooters, producers and production companies Additional Qualifications Well-versed in emerging trends and talent Highly organized self-starter with an entrepreneurial spirit Excellent writing/communication skills Prolific creative thinker who knows how to work within a brand voice and iterate along the way

Keywords: Entertainment / Broadcasting, Burbank, CA, Burbank , VP of Digital Content, Executive , Burbank, California

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