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Performance Marketer/Digital Media Buyer

Company: Giant Propeller
Location: Burbank
Posted on: September 9, 2019

Job Description:

The Performance Marketer/Digital Media Buyer is the campaign samurai responsible for planning, purchasing and optimizing campaigns based on client KPIs. Intuition, agility, and insights that only an experienced digital warrior can provide. After all, what good is creating awesome, cutting-edge campaigns if no one sees it If you're qualified, experienced, and a personable team player, let's join forces and kick things up a notch.-- ResponsibilitiesDirectly manage digital buys through AdWords, Facebook Business, Criteo, Bing Ads, and additional DSPsProvide ongoing & adhoc reporting, analysis and optimization for all campaignsCollaborate with Account Management teams to review campaign performance and identify new opportunitiesDevelops online media buying strategies and planningResponsible for driving marketing objectives - ROAS/uplift, share of voice, revenue targetsSet up and test conversion tracking and troubleshoot if necessaryWork with 3rd party vendors for specific digital campaignsExperience building revenue and spend forecast from the ground upWilling / able to pivot as needed and create solutions above & beyond when required--Consistent ability to discover & learn new industry trends and best practicesTake the initiative reach goals and deadlines without managerial oversight Qualifications3+ years experience managing performance marketing campaignsAgency experience, preferredExperience buying programmatically through a DSP, experience using AdWords Editor/Facebook Ads Manager/Criteo/Bing Ads EditorExperience working with analytics reporting (Google Analytics)Tag and pixel management, implementation, debugging and measurementSetting up dynamic feeds to deliver customer personalizationManaged creative assets through an ad server such as Double Click Campaign ManagerLast but not least, you love working with your teammates as much as crushing your work-- ABOUT GIANT PROPELLER (giantpropeller.com):Giant Propeller is a full service marketing agency that specializes in growing emerging brands. Brand & marketing strategy, content production, social media growth, ad distribution, and email marketing are some of its main services. Clients include: Goorin Bros., Orient Watch, MeUndies, Energy Muse, Sprayground and Face Halo among others.

Keywords: Giant Propeller, Burbank , Performance Marketer/Digital Media Buyer, Hospitality & Tourism , Burbank, California

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