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VP Marketing & Community Relations

Company: Logix Federal Credit Union
Location: Burbank
Posted on: September 12, 2020

Job Description:

The VP of Marketing & Community Relations manages the daily marketing function of the Credit Union by overseeing the advertising, marketing, branch retail, public relations, and community involvement functions.

Creates campaigns and directs all aspects of production for promotions, member communications and point-of-sale materials in accordance with marketplace trends and member-specific research.

Researches and makes strategic recommendations using data trends, demographic data, personas, market research, data analysis, member feedback, and input from the front line to acquire new members, deepen existing member relationships, and increase product penetration and utilization.

Leads and contributes to the development and execution of the annual Marketing Strategy, including both Retail and Business; includes marketing campaigns, sales support, and community relations efforts.

Revises and updates all marketing material in accordance with LFCU’s brand standards.

Oversees the Credit Union’s community marketing and advertising activities, including print, online, direct mail, and other traditional and non-traditional opportunities. Analyzes impact of various messages and specific advertising vehicles via vanity numbers, control groups and other tools.

Produces sales and business development materials for a variety of teams, including brokerage consultants, real estate loan officers, and commercial real estate officers.

In conjunction with the Manager of Community Relations, provide guidance to LFCU’s public relations plan, community events, and sponsorships.

Manages the Marketing and Community Relations budget, including planning, return on investment, and profitability. Provides monthly reporting outlining status against goals. Operates within allocated budget.

Collaborates with internal business units to identify their priorities; aligns marketing activities to meet/exceed agreed-upon goals in support of business unit revenue generation and production unit expectations.

Manages strategies to ensure Logix brand remains relevant and focused on LFCU. Promotes and maintains a positive brand image of the credit Union to LFCU personnel, members, vendors, and the community.

Uses MCIF data and other analytics to understand product and delivery channel usage trends, perfect targeting, and measure results.

Manages branch merchandising elements to ensure a consistent, sales-oriented atmosphere is maintained in branch offices.

Remains current on laws and regulations that affect marketing ensuring marketing pieces and disclosures are technically and legally compliant.

Maintains an awareness of developments and trends within the financial industry and laws and regulations as they relate to marketing and advertising.

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS (Education, Experience, Knowledge, Skills & Ability):

Must have 8 or more years of experience in marketing at a financial institution. 3-5 years of previous leadership experience.

Demonstrated success developing promotional campaigns from concept through completion.

Must have a bachelor's degree (B. A.) preferably in journalism, marketing, public relations, or business management. Master’s degree preferred.

Thorough knowledge of database marketing and MCIF systems.

Must have excellent copy writing skills, solid understanding of marketing fundamentals, ability to analyze data and trends as well as a solid understanding of brand, strategic positions, media, advertising, public relations, product development, e-commerce functions and the ability to design and execute campaigns that generate new members, deposits, loans, investments for LFCU.

Knowledge of Smartsheet and graphic design (Photoshop, Illustrator) software a plus.

Ability to handle multiple projects on time and within budget with attention to details. Ability to thrive in a fast-paced environment.

Knowledge of laws and regulations as they relate to marketing and advertising preferred.

Must also demonstrate conduct consistently with our Corporate Values:

Practice open C ommunication with all levels;

Be A ccountable by taking ownership of customer issues and responsibility for one’s actions;

Foster T eamwork by cooperating and collaborating with other employees;

Seek ways to make the workplace F un for oneself &others;

Conduct oneself with I ntegrity by being honest, trustworthy and ethical in all work activities and interactions;

Work with a S ervice Orientation by having a genuine concern for the needs of one’s customers and by being friendly, professional and following through on commitments; and

Demonstrate H umility in all interactions and remember to leave one’s ego at the door when one arrives to work.

ATTENTION: Before you click "Submit Application," please double-check all your application information. You will not be able to edit it later!  *

Please select Please fill out your entire address: STREET ADDRESS, CITY, STATE, ZIP CODE.  *

If you were referred by a Logix Employee, please list that employee's first and last name.

Are you at least 18 years old? (If under 18, hire is subject to verification that you are minimum legal age)  *


If hired, can you give proof that you are a U.S. citizen or have a legal right to work in the U.S.?  *


Have you ever worked for Logix Employment Services, Inc?  *


If you answered "yes" to the previous question, please list when and where.

Do you have any relatives currently employed with Logix?  *


If you answered "yes" to the previous question, please describe the relationship. (Ex. Logix employee Jane Doe is my sister-in-law.)

EDUCATION: What is the highest level of education you've achieved?  *

Please select

WORK HISTORY - Please list your employment history for the past 7 years, with the most recent employer first.  *


Company Name:

Bond coverage: Have you ever had bond coverage modified, revoked or declined?  *


Are you able to perform the essential functions of the job for which you are applying, either with or without reasonable accomodations?  *


If no, describe functions that cannot be performed.

Acknowledgement & Agreement  *

I understand that any omission, misrepresentation, or misstatement of a material fact in this application and/or any supplemental attachments may result in refusal of or termination from employment. I agree to conform to the rules, regulations, policies and procedures applicable to, and implemented by Logix Employment Services, Inc. (“LESI”). I have disclosed all information that is relevant and should be considered applicable to my candidacy for employment. If hired, I understand and agree that my employment is “at will” and may be terminated at any time with or without cause or notice, at the option of either LESI or myself.

I understand that no representation, whether oral or written, by any representative or agent of LESI, at any time, can constitute an implied or express contract of employment. I further understand no representative or agent of LESI has the authority to enter into an agreement for employment for any specified period of time or to make any change in any policy, procedure, benefit or other terms or conditions of employment other than in a document signed by the President or an authorized designee.

I understand that bonding or licensing may be required and that if I am not bondable or licensable, this is grounds for refusal to hire, or if hired, dismissal. If offered a position, I understand that my employment is conditioned upon my ability to verify eligibility for employment in the United States. I agree to undergo screening tests for illegal drugs on a post-offer, pre-employment basis, and I understand that I must receive a negative result for illegal drug use before being permitted to commence work with LESI.

I understand that as LESI deems necessary, employees may be required to perform different work assignments than originally employed to perform, and/or work overtime hours or hours outside the usual work day or work week. Additionally, LESI retains the discretion at all times to change any employee's job duties, responsibilities and compensation.

Authorization to Verify Information

I authorize LESI, its agents, representatives or affiliates to verify all information provided by me on this application and/or any supplemental attachments in support of my efforts to obtain employment with LESI. By signing this authorization/consent form, I also authorize LESI to obtain information about my credit standing, previous and/or current employment, education, bonding status, and any other matter of public record, from consumer credit reporting agencies, employers, academic institutions, and others. I understand that this information is regularly required by LESI in connection with making decisions regarding employment.

For the purpose of determining my eligibility for employment, I authorize LESI to:

Request and receive a special consumer credit report and to conduct inquiries into any information contained in the report;

Contact my former employers and employees at such places of employment whether or not I have named them as references;

Contact my present employer conditioned upon my permission or acceptance of an offer of employment;

Contact any education facility listed on the application or resume and to verify dates of attendance, degrees, or certificates;

Check with local, county, or state police departments and federal agencies to determine any incident of criminal conviction;

Check with companies providing security bonds for financial institution employees to determine whether a claim has been made as a result of my actions and whether I am insurable;

I agree to indemnify, hold harmless, and to absolve LESI from any and all liability, and hereby waive any claim I may have against LESI for any loss, damage, or injury I may sustain as a result of LESI’s efforts to verify such information provided by me or any disclosure made in accordance with this authorization;

Your credit information is a factor in our recruitment/selection process. You may also wish to include a statement of explanation regarding any significant adverse information which may appear on your credit report.

I understand and acknowledge that any and all information provided by the above sources can be used to determine my eligibility for employment and that LESI is not obligated to disclose to me any information obtained hereunder, other than information obtained from a credit reporting agency if employment is denied on information contained in the credit report or as otherwise required by law. I waive all claims against LESI for failure to hire me based upon the information gathered in connection with this authorization.

Candidate Sign Off

I certify that all of the above information is true and complete, and I understand that any falsification or omission of information may disqualify me from further consideration for employment or, if hired, may result in termination regardless of the time elapsed before discovery.

By submitting this application, I acknowledge that I have read, understand, and agree to the statements and terms above.

Please select

U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Logix Federal Credit Union are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status Please select Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability Why are you being asked to complete this form? Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities 1 . To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:







Cerebral palsy



Muscular dystrophy

Bipolar disorder

Major depression

Multiple sclerosis (MS)

Missing limbs or partially missing limbs

Post-traumatic stress disorder (PTSD)

Obsessive compulsive disorder

Impairments requiring the use of a wheelchair

Intellectual disability (previously called mental retardation)

Disability Status Please select Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Logix Federal Credit Union, Burbank , VP Marketing & Community Relations, Other , Burbank, California

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