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Analyst, Programmatic

Company: Omnicom Media Group
Location: Burbank
Posted on: May 3, 2021

Job Description:

THE AGENCY

OMG23 is the new Omnicom Media Group agency dedicated to Walt Disney Studios and Disney's multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry's most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney's Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

THE JOB

For the Analyst, Programmatic position, we are seeking candidates with 1-2 years relevant experience in the field. The Analyst, Programmatic position is responsible for monitoring and co-managing campaign performance, as well as developing a thorough understanding of client goals and objectives. The Analyst works with the Senior Analyst to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives. They also work collaboratively with their peers, sharing trading and campaign insights with the group.

As an Analyst, Programmatic you will work closely with the Programmatic, Ad Operations and Analytics teams to ensure successful campaign executions.

Responsibilities include:

Campaign Management

  • Hands-on learning of programmatic campaign execution and optimizations across multiple DSP's

  • Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms

  • Development of pacing documents to keep track of multiple campaign flights and budgets

  • Completion of trafficking workbooks

  • Own internal resource documents including pacing charts, optimization logs, and 3rd party vendor collateral

Client and AccountManagement

  • Manage internal and client deliverables, day-to-day communication, and campaign documentation

  • Maintain a current understanding of the account vertical and relevant industry news and updates

  • Collaborate with internal teams and vendors to develop a high-level understanding of the capabilities and limits of the technologies we employ, including DSPs, DMP, Data providers, Inventory suppliers etc.

Analytics and Insights

  • Executes basic reporting analysis based on identified campaign KPI's

  • Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions and trafficking processes are followed

YOU

We encourage you to apply if the below describes your experience and talents:

  • Bachelor's degree

  • 1-2 years of relevant experience in digital media, advertising, strategy, or partnership

  • Programmatic or agency experience is a plus

  • Proficient in Microsoft Excel

  • Exceptional written and verbal communication skills

  • Ability to think critically and work in a rapidly evolving environment

  • Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment

  • Ability to work both independently and cross-functionally

Keywords: Omnicom Media Group, Burbank , Analyst, Programmatic, Other , Burbank, California

Click here to apply!

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