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Supervisor, Commerce

Company: Publicis Groupe
Location: Burbank
Posted on: May 19, 2023

Job Description:

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart's media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW's mission is to help Walmart navigate a period of intense change, continually keeping them "one more step ahead". This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart's investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

We are looking for a talented Supervisor, Commerce to manage the day-to-day Commerce Strategy and Activation functions within the Content and Commerce practice for the Walmart account. The Supervisor will work on a cross-functional team, responsible for effectively leveraging campaign experience and skills to support our dedicated Content and Commerce team in the creation, execution, optimization, and strategic tie ins of the client's content-to-commerce, social commerce, and e-commerce campaign initiatives. They are also responsible for building and maintaining an effective and productive relationship with the client.

This position is both strategic and tactical in scope and requires the ability to apply detailed commerce knowledge into actionable insights and recommendations. This position reports to the Director, Commerce and will assist in driving strategic success within the team as well as helping develop innovative strategies to meet and exceed client business objectives. The Supervisor will work in partnership with our Commerce and Media Investment teams as well as non-commerce teams (Strategy, Social, Video, etc.) to ensure plans follow brand strategies and align to objectives.

Role Objectives:

  • Reporting to the Director, support client teams in development of content-to-commerce, social commerce, and best-in-class e-commerce media strategies and campaigns. This includes liaising with client-side stakeholders to provide strategic recommendations.
  • Works in collaboration with the content team to maximize integration of commerce opportunities across branded content, influencer, affiliate campaign initiatives.
  • Owns the commerce activation process and workflow across client campaigns.
  • Monitors performance to leverage learnings for future strategic recommendations.
    • Identify and unlock- new capabilities, strategies and tools that could translate into social commerce opportunities and roadmap for the client while interfacing with agency teams to share and communicate new opportunities, service offerings etc.
    • Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable
    • Responds to client requests in timely fashion, adopting stated account management and program management best practices
    • Effectively and pro-actively creates and delivers client presentations and provides thought leadership
    • Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
    • Assists in training, mentoring, and developing team members
      • Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
      • Meets specified deadlines

        • Bachelor's degree or higher in marketing, advertising, business or equivalent
        • 3+ years of commerce campaign experience with a varied knowledge across all commerce media
          • 1-2+ years of experience managing paid social, branded content, or influencer/affiliate campaigns with strong understanding of the nuances surrounding social commerce/shoppable tools across key platforms, including but not limited to: Meta, TikTok, YouTube, Pinterest, Snap, CTV
          • Knowledge of key retailers, their ecosystems, and go-to-market strategies
          • Performance media planning background; digital planning capability, including retail or Amazon, is a plus
          • Experience with NetbaseQuid, Neustar, Impact Radius, Pacvue or similar software is a plus
          • Experience in Consumer Package Goods industry (CPG) preferred
            • Experience working on a pitch team is a plus, however prior experience working in a business development function is not required
            • Expert use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools
            • Proficiency with key business software programs including Microsoft Office suite of products (PowerPoint, Excel, Word, etc.)
            • High cultural awareness and sensitivity
            • Comfortable navigating up, across, and diagonally; capable of voicing a strong POV with senior audiences
              • Excellent project-management skills; able to manage multiple projects & people
              • Skilled writer capable of drafting client-ready communication
              • High versatility and agility to work on projects across industries, markets, and agencies
                Entrepreneurial spirit and high self-motivation

                Additional Information

                All your information will be kept confidential according to EEO guidelines.

                Compensation Range: $73,500 - $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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Keywords: Publicis Groupe, Burbank , Supervisor, Commerce, Other , Burbank, California

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