CRM Marketing Analyst
Company: Russell Tobin & Associates LLC
Location: Burbank
Posted on: May 14, 2022
Job Description:
A Global Media & Entertainment Company is seeking a Precision
Marketing (Consumer Relationship Marketing) Analyst. This role will
support the CRM organization in developing and growing consumer
relationships through email campaigns, push notification campaigns,
digital communications and activations, reporting and analytics.
This is a hands on role requiring the ability to execute at the
day-to-day campaign level, while also driving towards "big picture"
goals and objectives. The ideal candidate will be highly
data-driven and creative, and able to thrive while balancing
competing priorities in a fast-paced environment. This position
will report to the Manager, Precision Marketing (CRM).
Responsibilities:
- Executes email marketing campaigns, including end-to-end
execution, testing and optimization, scheduling, reporting and
analysis
- Executes push notification campaigns, including set-up,
testing, deployment, and reporting
- Execute digital communications and activations including, set
up, testing, deployment, and reporting
- Works in tandem with rest of the CRM team on targeting and
segmentation for all campaigns
- Ensure consistent quality and strategic alignment of campaigns,
in close collaboration with 3rd party vendors
- Drive and measure success against departmental KPIs for
customer engagement, acquisition, retention, and personalization
initiatives
- Develop collaborative relationships within a matrixed
organization with internal and external partners across marketing
strategy, advanced analytics, data integration, product,
programming, sales, governance, legal, and other teams to drive CRM
initiatives and insights across Company
- Ensure governance standards and legal compliance requirements
for all direct marketing are upheld with partners, agencies, and
vendors
- Act as subject matter expert and communicate performance
results, strategy, and make recommendations to internal
partners
- Contribute to business reviews
Requirements:
- 2+ years of relevant experience email and/or digital marketing
experience using email service providers such as Cheetah Digital,
Braze, Adobe Campaign, Movable Ink, Return Path, BlueKai,
Salesforce, etc.
- Bachelor's degree in Marketing, Communications, or related
field or equivalent combination of work experience
- Knowledge of email and digital marketing concepts and processes
including but not limited to content, design, production,
scheduling and send cadence, audience targeting and segmentation,
deliverability, best practices, QA and testing processes, and legal
compliance
- Knowledge of HTML coding, with a strong foundation in coding
fundamentals as they relate to email marketing, and a demonstrable
aptitude for trouble shooting
- Strong proficiency with Microsoft Office, especially Excel and
PowerPoint
- Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or
comparable tools
- Excellent interpersonal, written and oral communication, and
presentation skills
- Proven track record of achieving results in a matrixed and/or
sometimes ambiguous environment
- Demonstrable aptitude for learning new skills, programs, and
processes
- Self-starter, innovative, proactive, detail-oriented
- 1+ years of relevant push marketing experience using app
service providers like Braze, Urban Airship, etc.
- Proficiency with web analytic tools, marketing
analytics/metrics, and standard marketing KPI's with various online
and offline channels
- Experience facilitating digital activations through a data
management platform such as Oracle BlueKai, Adobe Audience Manager,
Salesforce DMP etc.
- Familiarity with Omniture and Tableau
- Basic database structure understanding
- Experience with app user experience/ user interface
concepts
Keywords: Russell Tobin & Associates LLC, Burbank , CRM Marketing Analyst, Professions , Burbank, California
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