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CRM Marketing Analyst

Company: Russell Tobin & Associates LLC
Location: Burbank
Posted on: May 14, 2022

Job Description:

A Global Media & Entertainment Company is seeking a Precision Marketing (Consumer Relationship Marketing) Analyst. This role will support the CRM organization in developing and growing consumer relationships through email campaigns, push notification campaigns, digital communications and activations, reporting and analytics. This is a hands on role requiring the ability to execute at the day-to-day campaign level, while also driving towards "big picture" goals and objectives. The ideal candidate will be highly data-driven and creative, and able to thrive while balancing competing priorities in a fast-paced environment. This position will report to the Manager, Precision Marketing (CRM).
Responsibilities:


  • Executes email marketing campaigns, including end-to-end execution, testing and optimization, scheduling, reporting and analysis
  • Executes push notification campaigns, including set-up, testing, deployment, and reporting
  • Execute digital communications and activations including, set up, testing, deployment, and reporting
  • Works in tandem with rest of the CRM team on targeting and segmentation for all campaigns
  • Ensure consistent quality and strategic alignment of campaigns, in close collaboration with 3rd party vendors
  • Drive and measure success against departmental KPIs for customer engagement, acquisition, retention, and personalization initiatives
  • Develop collaborative relationships within a matrixed organization with internal and external partners across marketing strategy, advanced analytics, data integration, product, programming, sales, governance, legal, and other teams to drive CRM initiatives and insights across Company
  • Ensure governance standards and legal compliance requirements for all direct marketing are upheld with partners, agencies, and vendors
  • Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners
  • Contribute to business reviews

    Requirements:

    • 2+ years of relevant experience email and/or digital marketing experience using email service providers such as Cheetah Digital, Braze, Adobe Campaign, Movable Ink, Return Path, BlueKai, Salesforce, etc.
    • Bachelor's degree in Marketing, Communications, or related field or equivalent combination of work experience
    • Knowledge of email and digital marketing concepts and processes including but not limited to content, design, production, scheduling and send cadence, audience targeting and segmentation, deliverability, best practices, QA and testing processes, and legal compliance
    • Knowledge of HTML coding, with a strong foundation in coding fundamentals as they relate to email marketing, and a demonstrable aptitude for trouble shooting
    • Strong proficiency with Microsoft Office, especially Excel and PowerPoint
    • Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools
    • Excellent interpersonal, written and oral communication, and presentation skills
    • Proven track record of achieving results in a matrixed and/or sometimes ambiguous environment
    • Demonstrable aptitude for learning new skills, programs, and processes
    • Self-starter, innovative, proactive, detail-oriented
    • 1+ years of relevant push marketing experience using app service providers like Braze, Urban Airship, etc.
    • Proficiency with web analytic tools, marketing analytics/metrics, and standard marketing KPI's with various online and offline channels
    • Experience facilitating digital activations through a data management platform such as Oracle BlueKai, Adobe Audience Manager, Salesforce DMP etc.
    • Familiarity with Omniture and Tableau
    • Basic database structure understanding
    • Experience with app user experience/ user interface concepts

Keywords: Russell Tobin & Associates LLC, Burbank , CRM Marketing Analyst, Professions , Burbank, California

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