Sr. Digital Reporting Analyst

Company: Petrol Advertising
Location: Burbank
Posted on: March 20, 2023

Job Description:

Job TitleSr. Digital Reporting AnalystDepartmentMediaEmployment TypeFull-TimeMinimum Experience2-3 yrsSalary$90,000-115,000/ annualNO CALLS PLEASETHIS IS A HYBRID POSITION. ALL FINAL CANDIDATES NEED TO BE VACCINATED AND SHOULD BE FLEXIBLE REGARDING REMOTE VS. IN OFFICE. IN-OFFICE WILL TYPICALLY BE ONCE-A-WEEK OR ON AN AS NEEDED BASIS.PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming among many more is seeking a full-time Sr. Digital Reporting Analyst.With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.We are looking for a new member on our in-house media team. In this position, you will work alongside our other team members, including media planners. This position requires the ability to collect, organize and analyze data while understanding the impact of results, spotting trends and communicating with internal team members.Job Responsibilities

• Thought leadership and stewardship for analytics, performance and KPIs across clients and within the agency
• Manage the compilation and analyze performance reports for all online and offline media campaigns
• Review and communicate campaign performance regularly, providing written and graphic reports and verbal updates to client and team.
• Manage verification and optimization of multiple campaigns through in-depth retrieval, evaluation and analysis of client results, making strategic recommendations for improvements.
• Collaborate with clients and internal teams to understand client objectives and measurements for success.
• Be proactive and creative in the development of client solutions.
• Work towards improving the level of sophistication, accuracy, validity and creativity of clients' analytics strategies.
• Work closely with internal team members from Media, Social, Account, Strategy, Creative teams to meet tight deadlines.Experience/Knowledge Expectations
  • BA or BS in business, marketing, economics, statistics or a related field.
  • Minimum 2 year professional experience requiring proficiency in Apple & Microsoft applications.
  • Excellent knowledge in Excel including but not limited to formulas, pivot tables, graphs, conditional formatting and vlookups.
  • Minimum 2 year experience requiring the ability to present complex data to peers and / or clients.
  • Ideal candidate would have specific experience in working with digital advertising, including display, video, social, mobile campaigns and Search Engine Marketing.
  • Knowledge of Google Analytics and Datorama visualization tools, and in working with ad serving systems such as Google Campaign Manager is preferred.
  • Experience in media planning and buying a plus, but not required
  • Required experience: Online media data analysis or ad operations: 2 yearAnalytic and Technical SkillsDemonstrated capacity to
    • Read graphs and charts, along with the ability to analyze large sheets of data.
    • Identify trends in data and provide insights for the planning team.
    • Apply tools for statistical analysis and modeling.
    • Use standard office tools (spreadsheets and presentation software) as well as advanced reporting and visualization software to create clear and compelling graphs and data maps.
    • Identify strategic solutions and communicate them to a non-technical audience.
    • Extract and move data as needed among ad servers, online analytics tools, and self-developed databases, including the use of automated API calls.
    • Understand measurement and tracking methods to achieve campaign KPIs including pixel implementation or an understanding of, across Google suite and services.
    • Understand performance metrics for advertising and landing pages and how they relate to campaign and client objectives.Personal Skills
      • Strong organizational and project management skills with the ability to work both independently and as part of a team on multiple projects.
      • Strong interpersonal, written, and oral communication skills.
      • Strong attention to detail.
      • Ability to take initiative in problem solving.
      • Sense of urgency in responding promptly to client and internal requests.
      • Strong interest in learning about digital media and advancing knowledge in data analysis.While performing the duties of this job, you'll frequently be sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability, genetics or any other protected characteristic.For more information about the company, please visit

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