Sr. Digital Reporting Analyst
Company: Petrol Advertising
Location: Burbank
Posted on: March 20, 2023
Job Description:
Job TitleSr. Digital Reporting AnalystDepartmentMediaEmployment
TypeFull-TimeMinimum Experience2-3 yrsSalary$90,000-115,000/
annualNO CALLS PLEASETHIS IS A HYBRID POSITION. ALL FINAL
CANDIDATES NEED TO BE VACCINATED AND SHOULD BE FLEXIBLE REGARDING
REMOTE VS. IN OFFICE. IN-OFFICE WILL TYPICALLY BE ONCE-A-WEEK OR ON
AN AS NEEDED BASIS.PETROL, a leading full-service advertising
agency specializing in progressive marketing for some of the
biggest brands in tech, sports, and video gaming among many more is
seeking a full-time Sr. Digital Reporting Analyst.With dedicated
departments for print services, motion graphics, AV, social media,
interactive/digital, as well as media planning & buying, we
regularly develop fully integrated global marketing campaigns for
some major brands across genres.We are looking for a new member on
our in-house media team. In this position, you will work alongside
our other team members, including media planners. This position
requires the ability to collect, organize and analyze data while
understanding the impact of results, spotting trends and
communicating with internal team members.Job Responsibilities
- Thought leadership and stewardship for analytics, performance
and KPIs across clients and within the agency
- Manage the compilation and analyze performance reports for all
online and offline media campaigns
- Review and communicate campaign performance regularly,
providing written and graphic reports and verbal updates to client
and team.
- Manage verification and optimization of multiple campaigns
through in-depth retrieval, evaluation and analysis of client
results, making strategic recommendations for improvements.
- Collaborate with clients and internal teams to understand
client objectives and measurements for success.
- Be proactive and creative in the development of client
solutions.
- Work towards improving the level of sophistication, accuracy,
validity and creativity of clients' analytics strategies.
- Work closely with internal team members from Media, Social,
Account, Strategy, Creative teams to meet tight
deadlines.Experience/Knowledge Expectations
- BA or BS in business, marketing, economics, statistics or a
related field.
- Minimum 2 year professional experience requiring proficiency in
Apple & Microsoft applications.
- Excellent knowledge in Excel including but not limited to
formulas, pivot tables, graphs, conditional formatting and
vlookups.
- Minimum 2 year experience requiring the ability to present
complex data to peers and / or clients.
- Ideal candidate would have specific experience in working with
digital advertising, including display, video, social, mobile
campaigns and Search Engine Marketing.
- Knowledge of Google Analytics and Datorama visualization tools,
and in working with ad serving systems such as Google Campaign
Manager is preferred.
- Experience in media planning and buying a plus, but not
required
- Required experience: Online media data analysis or ad
operations: 2 yearAnalytic and Technical SkillsDemonstrated
capacity to
- Read graphs and charts, along with the ability to analyze large
sheets of data.
- Identify trends in data and provide insights for the planning
team.
- Apply tools for statistical analysis and modeling.
- Use standard office tools (spreadsheets and presentation
software) as well as advanced reporting and visualization software
to create clear and compelling graphs and data maps.
- Identify strategic solutions and communicate them to a
non-technical audience.
- Extract and move data as needed among ad servers, online
analytics tools, and self-developed databases, including the use of
automated API calls.
- Understand measurement and tracking methods to achieve campaign
KPIs including pixel implementation or an understanding of, across
Google suite and services.
- Understand performance metrics for advertising and landing
pages and how they relate to campaign and client
objectives.Personal Skills
- Strong organizational and project management skills with the
ability to work both independently and as part of a team on
multiple projects.
- Strong interpersonal, written, and oral communication
skills.
- Strong attention to detail.
- Ability to take initiative in problem solving.
- Sense of urgency in responding promptly to client and internal
requests.
- Strong interest in learning about digital media and advancing
knowledge in data analysis.While performing the duties of this job,
you'll frequently be sitting at and using a computer and phone. You
might occasionally need to stand, walk, reach, and lift up to 10
pounds. We'll make reasonable accommodations for associates with
disabilities to help them succeed in performing this job's
essential functions.Petrol Advertising, Inc. is an Equal
Opportunity Employer. All qualified applicants will be afforded
equal employment opportunities without discrimination because of
race, color, religion, sex, national origin, age, disability,
genetics or any other protected characteristic.For more information
about the company, please visit
Keywords: Petrol Advertising, Burbank , Sr. Digital Reporting Analyst, Professions , Burbank, California
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