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Data Analyst

Company: Aquent
Location: Burbank
Posted on: August 5, 2019

Job Description:


Location:

Burbank, CA

Job Terms:

Temporary

Date:

07/25/2019


Job Description:

Disney Movie Rewards celebrates and rewards fans wherever they engage with movies and series from our storytelling brands including Disney, Pixar, Marvel and Star Wars. Be a part of relaunching this loyalty program into a fan engagement platform that additionally features curated content, membership benefits and enhanced utility. The Manager of CRM Data & Analytics will work with program leadership to identify and prioritize use cases, manage technology and data analytical resources, and champion the adoption of impactful, actionable insights. The successful candidate will bring a passion for movies and an entrepreneurial mindset to help the program reach its goal of generating increased customer value through a personalized membership experience.

Responsibilities



  • Ensure accurate and timely KPI reporting around membership, engagement and financial performance for the overall program and for title campaigns.
  • Work with program leadership and cross-functional resources on developing and executing an analytics strategy to help grow the program's scale, improve personalization and engagement for its members and ultimately demonstrate incremental sales.
  • Develop testing strategies for all aspects of CRM to identify the most effective approach for each customer segment across different marketing channels
  • Partner with the Research team on studies with the consumer panel and cohort behavior.
  • Build a strong internal and external network, and constantly scan for new partners and practices to foster a continuous improvement culture.

    Basic Qualifications Basic Qualifications
  • 3-5 years in digital analytics or data driven role as well as CRM and Loyalty Program experience
  • Exceptional analytical thinking and mathematical skills, with knowledge of statistical modeling techniques, segmentation, research, customer lifetime value, ROI
  • Strong proficiency in SQL and data visualization (e.g., Tableau)
  • Experience with third party mobile analytics platforms/tools e.g. Branch, App Annie, Braze, Kochava, etc.
  • Solid understanding of customer funnel analytics including App Usage - Install, Retain and Monetization stages, etc.
  • Fluency in Adobe Analytics for web & app analytics

    Required Education
  • Bachelor's degree in statistics, data science or business administration; graduate degree preferred

    Required Education Bachelor's in relevant field

    Additional Information Must have skills: SQL, project management skills, email experience, Tableau (intermediate level)

    Day to Day: The team is launching the re-imagination of the Disney Movie Rewards Program (it would be great if candidates had some app analytics experience).

    Ideal candidates have had experience with launching of product (how to set up system so data can flow, etc), using Tableau to build dashboards, preferred some email experience.

Keywords: Aquent, Burbank , Data Analyst, Professions , Burbank, California

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